Types of Consumer Buying Behavior:

• Complex buying behavior This buying behavior is encountered when there is high consumer involvement in a purchase, and there are significant perceived differences among brands - when the product is expensive, risky, infrequently purchased, and highly self-expressive. High involvement means when the consumer is highly involved in purchasing a product, such as buying expensive and luxury goods (e.g., house, car, etc.).
• Dissonance reducing buying behavior This refers to the consumer buying behavior in situations characterized by high consumer involvement but few perceived differences among timids, When the product is expensive, risky, infrequently purchased, and has little difference among brands Window Hence, consumers might experience post-purchase discomfort.
• Dissonance reducing buying behavior This buying behavior is important purchases with high perceived risk by consumers, resorting to decisions that make life simpler. The consumer buys the brand most people choose and relies on a trusted friend's decisions or on the word of the salesperson, such as when buying appliances and consumer electronics.
•  Variety seeking buying behavior This refers to the consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences. There is minimal risk involved. There are many products, each with its features and attributes. Consumers may try each product at least once-trying a wide variety of products with many offerings, such as similar grocery items (eg, snack food
•  Habitual buying behavior - This refers to consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences. Consumers choose a product they are most comfortable with or usually buy out of routine or habit. Examples of products include a loaf of bread, toilet paper, salt, and pepper.
• Consumer buying behavior refers to the study of individuals' processes and actions when searching for. evaluating, and purchasing products or services. Understanding consumer buying behavior helps businesses develop effective marketing strategies, improve product roduct offerings, and build strong customer relationships