Types of Industrial Buying Behavior:

• Industrial buying behavior refers to businesses actions and decision-making processes in purchasing to supply the business. It is characterized by a more rational approach than consumer buying behavior, as businesses focus on maximizing efficiency and profitability rather than catering to individual preferences
•  Make Some businesses do not always purchase since they can make the product or provide the service using their resources.
• Systematic Buying Businesses


  • Develop specific and well-defined purchasing processes and carefully consider all available options before making a purchasing decision
• Purchasing situations

  • New purchase
  • Modified purchase
  • Repeat purchase
• New purchase


  Organization purchases for the first time
• Modified purchase


  Organization already has experience with a similar product or service, but the new purchase has some alterations or improvements
• Repeat purchase


  Organization has previously bought the same product or service and is making a similar purchase again