effective market segmenting

• • Measurable The market segments size, purchasing power, and profiles of the businesses can be measured. An example of a measurable market segment is the baby products industry. This industry can be segmented based on age, gender, and income level By analyzing data on the number of births per year, demographics of parents, and average household incomes,
• Accessible -The business can reach and serve the market segments. An example of an accessible market segment is the clothing industry's focus on creating inclusive fashion for people with disabilities. Several clothing brands like Kohl's adaptive clothing brands, 12 Adaptive clothing, and Silverts adaptive clothing have recognized the underserved market and started designing adaptive clothing that is accessible and functional for individuals
• Substantial - The businesses serve large or profitable enough market segments The market segment must be the largest possible homogeneous group worth pursuing with a customized marketing program. For instance, the iPhone's market segment comprises consumers seeking high-quality smartphones with advanced features and a positioned the iPhone to cater to this specific segment, focusing on delivering a seamless user experience, innovative technology, and a strong ecosystem of apps and services.
• Differentiable -The market segments are theoretically distinguishable and respond differently to various marketing mix elements and programs for instance, luxury car brands like BMW and Mercedes-Benz target consumers with higher incomes and a preference for luxury and status. On the other hand, budget-friendly car brands like Chevrolet and Nissan cater to consumers with lower incomes and a focus on affordability.
• Actionable - Effective marketing programs can be designed to attract and serve the market segments. An example of an actionable market segment is the fitness industry, targeting millennials Companies in this industry create products and services specifically tailored to this segment's needs, such as fitness apps