TRENDS

• Trend


  An emerging phenomenon that lasts for a long period of time and transmits existing ventures to the future generations
• Trend


  A direction which indicates that something is developing or changing
• Trend Analysis


  An examination of these phenomena and speculations on the likely impact they will have in the future
• Trends


  • Composed of a wide variety of information from existing fields of complex ideas
  • Use overwhelming recognition and pattern identification to create presages in knowing the future
  • Evolution is being evaluated and observed by the use of timeframes
• Trending


  A phenomenal scenario that is currently popular to the eyes and taste of the many, allowing preemptive judgments and reactions up to future events
• Fad


  A very popular form of interest or fashion that only exists for a short span of time
• Fads are an exquisite societal pattern but did not last longer, spreading widely and effectively to the demands of every individual</b>
• Fad (Uso)


  An intense and enthusiasm for something widely shared by people of common interest that could also be short-lived
• Differences between Trends and Fads

  • Trends have a long life span, a style for longer years, and rise slowly in popularity
  • Fads have a short life span, emerge and go quickly, and rise quickly in popularity
• Trendspotting


  Seeking to overlook or foresee the situation of the future in the present
• Statements that spot a trend

  • Trend towards/to
  • Trend in
  • Upward/downward trend
  • Follow a trend
  • Buck the/a trend
• Catchphrase


  A phrase that is often repeated by and therefore becomes connected with a particular organization or person, especially someone famous such as a television entertainer
• Innovation


  The use of a new method or idea
• Emulation


  The process of copying something achieved by someone else and trying to do it as well as they have
• Phenomena


  Something that exists and can be seen, felt, tasted, etc., especially something unusual or interesting
• Cyclical


  Happening as a complete set of events that repeat themselves regularly in the same order or in a regularly repeated period of time
• Elements that make up a trend

  • Duration of time
  • Acceptability
  • Cultural basis
  • Transitory increase or decrease
  • Driver, enabler, blocker
• Characteristics of Trends


  • Innovation - introducing changes and something absolutely new
  • Consistency - people can still recognize the style or trend as a trademark or mark of a country or place
  • Versatility - appreciated by people despite differences in culture, place and race
• Trend is a movement or behavior geared towards a certain direction, implying change
• Pattern


  A series of data that repeats in a recognizable way
• Emerging Patterns


  Sets of items whose frequency changes significantly from one dataset to another, useful for discovering distinctions and constructing accurate classifiers
• Time


  A moment, hour, day or year as indicated by a clock or calendar, the most important factor for business success
• Time Series Forecasting


  Used to predict future values based on previously observed values
• The parts of a whole can only be understood through understanding of the whole
• The capacity to recognize emerging trends is ingrained in our capacity to distinguish patterns, which lies in the inner workings of the human brain
• According to John Locke, there are no innate ideas, all philosophies result from experience
• Stages of Pattern Recognition

  • Representation
  • Generalization or Inference
  • Evaluation
• Adaptation is an intermediate stage between representation and generalization, in which representations, learning methodology or problem statement are adapted or extended to enhance the final recognition
• Types of Emerging Data Patterns

  • Linear Trend (Upward, Downward)
  • Exponential Trend
  • Damped Trend
  • Seasonal
  • Cyclical
  • Random/Irregular/Error
• Causality is the connection of phenomena in which one thing is the cause that gives rise to or causes something else, the effect, under certain circumstances
• Factors influencing the emergence of trends

  • Technology
  • Education
  • Social Media
  • Fashion
  • Medicine
• Strategic Analysis


  A system or method that requires deliberate, abstract, and effortful thinking that breaks down a complex problem into parts
• Strategic Analysis Process


  1. Examine and identify a problem/threats

  2. Use rational thinking

  3. Conceptualize with systematic and step-by-step process
• Strategic Analysis


  • Used to analyze an organization to formulate a strategic planning in achieving goal/aims
  • A process of conducting research to identify problems in the environment to formulate a strategy for creating solutions
• Strategic-analytical thinking


  Involves time, uses abstract and criteria, brain-centered to see the big picture of the environment to formulate strategy in achieving goal
• Intuitive thinking


  A "quick and ready insight", a kind of thinking that examines and understands a certain problem without using logical reasoning or rational thinking, referred to as gut feeling, instinct, senses and years of experiences
• Albert Einstein: 'There is no logical way to the discovery of these elemental laws. There is only the way of intuition, which is helped by a feeling for the order lying behind the appearance.'
• Alexis Carrel: 'All great men are gifted with intuition. They know without reasoning or analysis what they need to know.'
• Lao Tzu: 'The power of intuitive understanding will protect you from harm until the end of your days.'
• Key Components of Strategic Analysis


  • Tool analysis (SWOT, PEST)
  • Rational
  • Systematic
  • Goals
  • Strategic Planning