McGeoch and McDonald's study on the effects of similarity
1. Participants learned an original list of words, then learned a new list that was either synonyms, antonyms, unrelated words, consonant syllables, or three-digit numbers
2. Recall of the original list was worst when the new list was most similar (synonyms)
Similarity could cause either proactive interference (previous information makes new similar information harder to store) or retroactive interference (new information overwrites previous similar memories)