keep the reading level at grade 5 or 6 to make the material understandable for most low literate persons
use mostly one or two syllable words or short sentences
use a personal and conversational style
define technical terms if they must be used
use words consistently throughout the text
avoid using idioms because they might mean different things to different people
use graphics and language that are culturally and age relevant to the intended audience
use active rather than passive voice
incorporate examples and simple analogies to illustrate concepts