How advertising can change our memories of the past
Autobiographical manipulation

A way advertisers use to create nostalgic (happy memories) for their products
Advertising
A cue to recollect past experiences
Recently generated advertising images
May alter what really happened in the past & create a false autobiographical memory
Autobiographical adverts

May lead consumers to imagine themselves in the advertised event, and this vicarious experience may alter how they remember their own past
Memories that have had time to fade are particularly prone to corruption
With suggestion and imagination, a significant minority of people can be led to believe that they have had experiences that are totally false and manufactured
