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sociology decks
research methods
sampling evaluation
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Created by
Denuka Mahenthiran
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Cards (4)
random sampling
: strength and weakness
strength:
no
researcher bias
weakness:
the
sample
won't
necessarily
be representative-you could randomly select people
who are very
similar.
systematic
sampling
: strength and weakness
strength:
quick and easy to produce a sample
weakness:
no necessarily representative
stratified sampling:
strength and weakness
strength:
should
both
be
representative
and
unbiased
weakness:
more
time consuming
than
random
or
systematic
sampling
quota sampling: strength and weakness
strength:
can
be
used
on
groups
who
may
otherwise
be
impossible
to
get
access
to.
weakness:
researchers
need
to
have
existing
relationship
to
create
the
sample.
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