act utilitarianism

• who made it?

  Jeremy Bentham
• what is the principle of utility?

  human seek pleasure and avoid pain . What is right is what maximises happiness and minimises pain. The more people happy, the more 'right an action is'
• how do u measure happiness?

  hedonic caluclus
• what are the 7 parts of the hedonic calculus?

  1. intensity- amount of pleasure
  2. duration
  3. certainty
  4. propinquity- how far reaching
  5. fecundity- how likely to be followed
  6. purity
  7. extent