the 4ps marketing mix - promotion

• social media marketing


  websites and apps that alllow users to share digital content such as text, website links and images
• benefits of social media marketing: content can ______ ______ i.e. be shared


  content can grow organically i.e. be shared
• benefits of social media marketing: continue to communicate with _______ customers

  continue to communicate with potential customers
• benefits of social media marketing: _____ to ___ up

  easy to set up
• benefits of social media marketing: ________ by a large ________


  viewed by a large audience
• limitations of social media marketing: can take a lot of _____ to carry out ______ before seeing customer's engagement


  can take a lot of time to carry out marketing before seeing customer's engagement
• limitations of social media marketing: risk of _____ ______ being shared


  risk of negative feedback being shared
• limitation of social media marketing: not ______ to measure ________

  not easy to measure success
• examples of businesses that use personal selling

  travel agent, car dealership, real estate agent
• methods of personal selling

  - face-to-face - customer can touch and feel product -salesperson can read body lang.

  
  

  - telephone

  
  

  - email

  
  

  - video/ web conferencing
• pros of personal selling: salesperson can ____ their sales ____ to ____ and meet needs of customers

  - salesperson can adapt their sales message to target and meet the needs of customers
• pros of personal selling: customer can ask _______ and give ______

  customers can ask questions and give feedback
• pros of personal selling: promote ______ products by demonstrating ______

  promote complicated products by demonstrating features
• stages of sales process

  1) generating leads - findin gout pot customers by market reasearch

  
  

  2) qualify leads - deciding lead has the potential to become customer

  
  

  3) demonstrate solutions and value - pot customer shown features/ benefits of product and how it will help their specific needs

  
  

  
  

  4) manage objectives - before closing deal, customer's questions are answered

  
  

  5) deliver and support - product delivered
• direct marketing


  enterprise communicates directs with customers to sell them something
• for direct marketing to take place, the business must have the customers' what?

  contact details like: postal address, telephone no., email address
• pros of direct marketing

  - ecourages repeat purchases bc it:

  builds positive associations with enterprise

  
  

  - allows enterprise to establish and build a relationship with its customers
• methods of direct marketing

  - direct mail - need cust. name and address (targeted)

  
  

  - email marketing

  
  

  - telecommunications (telephone)
• Leads


  Potential customers who have shown interest in a product or service. They can be generated through various means, such as filling out a form, attending an event, or responding to a promotional offer.