Trends

• Trend


  A pattern of behavior demonstrated by a big number of people within a particular period
• Trend


  A new item or a practice that stabilizes and transforms into a Habit, Lifestyle, or Enduring/Lasting product
• Trend


  • Mobile phone
• Trend


  Seeks to introduce lifestyle & find practical ways to solve social issues & improve our well-being
• Trend


  • Health & well-being
• Sociologists view trend as a collective behavior or mass involvement which is acceptable to society and shows a "LINE OF HISTORICAL CONTINUITY" as it can be downplayed today but can reappear sometime in the future
• A trend shows in its continuing existence although with varying prominence or intensity over an expanded time frame
• Trendspotting


  The study of trends and the way they develop and affect society
• Trendspotting is important because of the intersection of markets and culture
• Industries that use trendspotting

  • Fashion
  • Technology
  • Travel brands
  • Real estate
  • Interior design
• Trendspotting


  A market research method that seeks to predict trends and styles, aims to gather insights and research about the youth demographic, using focus groups and online surveys
• Trend analysis


  Based on trendspotting but extends this into developing future scenarios or predictions
• Trendspotter


  • Needs to read and observe a lot in order to detect a trend
• Trend


  Lasts for a longer period of time, it may take years to slow down
• Fad


  Only takes a few weeks or months to stay, it is a temporary or short lived pattern of group behavior
• Examples of trends and fads

  • Gwiyomi song
  • Brick games
  • Animated films
  • Twerk dance
  • Instagram
  • "Pen Pineapple Pen" song
  • The Beatles
  • One Direction
  • Powerbank
  • Cologne
  • Smartphone
  • Hugot lines
• Elements of a trend

  • Number of participants
  • Pattern of behavior
  • Long period of time
  • Cause
• Pattern


  A design, shape, form or configuration that emerges from repetitious appearance of lines, curves and behavior
• Tools for identifying emerging patterns


  • Documentation
  • Archive or memory
  • Analysis
  • Presentation
  • Interview
  • Focus group discussion
• Brainstorming, grouping, and crafting combinations are methods used in the analysis stage of identifying emerging patterns