MIL

• Communication


  The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else
• Two basic types of communication

  • Non-Verbal Communication
  • Verbal Communication
• Non-Verbal Communication


  • signs
  • symbols
  • colors
  • gestures
  • body language
  • facial expressions
• Verbal Communication


  • oral
  • written
• Basic elements of communication

  • Sender
  • Message
  • Channel
  • Receiver
• Sender-message-channel-receiver (SMCR) model of communication


  The most basic form of communication we engage in today
• Media Literacy


  The ability to read, analyze, evaluate and produce communication in a variety of media forms
• Information Literacy


  The ability to recognize when information is needed to locate, evaluate, effectively use and communicate information in its various formats
• Technology (Digital) Literacy


  The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information
• Media and Information Literacy


  Includes information and communication literacy and digital literacy. It is defined as a set of competencies that empowers citizen to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities
• Media Information Literacy


  The essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens
• The Pre-Industrial Age refers to the time before the existence of written or recorded history
• Forms of media during Pre-Industrial Age

  • Cave paintings
  • Clay tablets in Mesopotamia
  • Papyrus in Egypt
  • Codex in Mayan Region
• Communication


  The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else
• The Industrial Age began in the 18th century in Great Britain when the country made drastic reforms to improve their economy
• Two basic types of communication

  • Non-Verbal Communication
  • Verbal Communication
• Forms of media during Industrial Age

  • Printing Press - for mass production
  • Newspaper – The London Gazette
  • Typewriter
  • Telephone
  • Motion pictures
• The Electronic Age refers to objects that have electronic components, such as sensors, microchips, which functions once it is connected to an electrical outlet
• Non-Verbal Communication


  • signs
  • symbols
  • colors
  • gestures
  • body language
  • facial expressions
• Forms of media during Electronic Age

  • Transistor Radio
  • Television
  • Large electronic computers
  • Mainframe computers
• The Information Age has upgraded what it can offer to consumers in terms of gadgets and devices that can make their way of life not only functional and comfortable, but also offer endless possibilities
• Verbal Communication


  • oral
  • written
• Forms of media during Information Age

  • Web Browsers
  • Blogs: Blogspot (1999), Wordpress (2003)
  • Social networks: Friendster (2002), Multiply (2003), Facebook (2004), Instagram
  • Microblogs: Twitter (2006), Tumblr (2007)
  • Video: YouTube (2005)
• News


  Factual information about current events. These are well-evaluated, sorted, and well-packaged stories reported to the public through various sources such as newspapers, magazines, television shows, cable and radio programs, web sites, email messages, and word of mouth
• Basic elements of communication

  • Sender
  • Message
  • Channel
  • Receiver
• Issue


  A subject, or problem people are thinking or talking about
• Media


  A communication channel through which news and other issues are presented or disseminated. It describes how we communicate in our society because it refers to all means of communication
• Sender-message-channel-receiver (SMCR) model of communication


  The most basic form of communication we engage in today
• Main sources of media and information

  • Print Media
  • Broadcast Media
  • Internet/Digital/New Media
• Media Literacy


  The ability to read, analyze, evaluate and produce communication in a variety of media forms
• Types of Print Media

  • Magazines
  • Newspaper
  • Books
  • Brochures
  • Billboards
  • Banners
  • Flyers
  • Leaflets
• Types of Broadcast Media

  • Television
  • Radio
  • Movies
• Information Literacy


  The ability to recognize when information is needed to locate, evaluate, effectively use and communicate information in its various formats
• Types of Digital/New Media

  • Social networks or websites
  • Online forums
  • Podcast
• Codes


  Signs which have shared/same meanings with the communicators, both the sender and the receiver/audience
• Technology (Digital) Literacy


  The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information
• Genre


  A French word referring to "type" or "kind". It has been an important factor in studying and appreciating literature, theatre, film, television, and other art and media forms
• Conventions


  Expected ways in which codes are organized in a product
• Media and Information Literacy


  Includes information and communication literacy and digital literacy. It is defined as a set of competencies that empowers citizen to access, retrieve, understand, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities
• Types of Media Codes

  • Symbolic Codes
  • Technical Codes
  • Written Codes