In the 1960s, Filipino values became the focus of research of social scientists in the Philippines to explain why the Philippines has not yet achieved a developed nation's status
Many social scientists' argument back then was that Filipino values in the area of interpersonal relationships such as pakikisama, close family ties, and bahala na did not foster entrepreneurial traits and impeded economic progress in the Philippines
To counteract the skewed narrative, Filipino academics such as Virgilio Enriquez started a movement seeking to indigenize knowledge about the Filipino culture and psyche, thus Sikolohiyang Pilipino was born
Virgilio Enriquez, the Sikolohiyang Pilipino movement founder, reconceptualized pakikisama and gave it a new meaning, which is "companionship" or "esteem"
Many Filipino families still manage to practice values that have been handed down to them from one generation to another, such as attending church services
Standards that have been defined by one's culture and are used to evaluate prestige, goodness, and attractiveness and serve as a basis for social living
A value that is enjoyed when one is accepted by his or her fellow men and women "for what he is, or believes he is, and is treated in accordance with his status"