Entrep. CH. 2

• Essentials of the entrepreneurial mindset

  • Passion first
  • Everything is possible
  • 100% accountable
  • We are connected
  • Live life to give
  • Attitude of gratefulness
  • The time is now
• Entrepreneurship as a habit

  An unconscious behavior done often and regularly. The "habit loop" is a process wherein the brain makes a decision whether to store or repeat such behavior.
• Self-leadership habit


  Related to optimism, happiness, consciousness and emotional intelligence. Requires implementation of three strategies: Behavior-focused, Natural reward, Constructive-thought

  
• Creativity habit


  Ability of imagination "thinking out of the box". Problems: Fear, No craving for disorder, Fondness for judging over making ideas, Perceived shortage of challenge, Failure to differentiate reality from fantasy
• Improvisation habit


  The unstructured way of creating something in the absence of planning. The rational ability to promptly sense, and change direction quickly requires improvisation to function in the uncertain world of business.
• Opportunity


  A means to generate profits by creating unique, innovative and desirable products or services which are not being found in the market yet
• Opportunity recognition


  The process by which individuals and businesses make use of their entrepreneurial mindset in order to establish new business or ideas
• How to start with ideas

  • Analytical
  • Search
  • Imagination-Based
  • Habit-Breaking
  • Relationship
  • Development
  • Interpersonal
• Four pathways to opportunity identification

  • Find Pathway
  • Search Pathway
  • Effectuate Pathway
  • Design Pathway
• IDEATE method


  Identify, Discover, Enhance, Anticipate, Target, Evaluate