Moving quickly from the whiteboard to the real world
Can be learned and should be repeated
No guarantee for success but offers powerful assurances
Powerful assurances of entrepreneurship as a method
You will act sooner, even when you don't know exactly what to do
For those things you can do, you will; and for those things you can't, you will try
You will try more times because trying early is a low-cost experiment
You will fail sooner—enabling better, higher quality information to be incorporated into the next iteration
You'll likely begin experimenting with many new ideas simultaneously
Entrepreneurship as a process
Known inputs and predictive outputs
Phases of learning
Steps to complete
Linear
Planning focus
Expected return
Entrepreneurship as a method
Iterative
Creative
Action focus
Investment for learning
Collaborative
The eight components of the practice of entrepreneurship
Identify your desired impact on the world
Start with means at hand
Describe the idea today
Calculate affordable loss
Take small action
Network and enroll others in your journey
Build on what you learn
Reflect and be honest with yourself
Effectuation
The theory that the future is unpredictable yet controllable, and entrepreneurs can "effect" the future
Predictive logic
A form of thinking that sees entrepreneurship as a linear process in which steps are followed and outcomes are—ideally— predictable
Creation logic
A form of thinking that is used when the future is unpredictable
The five skills most important to the practice of entrepreneurship
Skill of play
Skill of experimentation
Skill of empathy
Skill of creativity
Skill of reflection
Types of reflection
Narrative reflection
Emotional reflection
Perceptive reflection
Analytical reflection
Evaluative reflection
Critical reflection
Dr. Saras Sarasvathy
She believes that it is futile for entrepreneurs to try and predict the future
Skill of PLAY
A skill that frees the imagination, opens up your mind to a wealth of opportunities and responsibilities, and helps us to be more innovative as entrepreneurs
Skill of EMPATHY
A skill that helps in developing the ability to understand emotion, circumstances, intentions, thoughts, and needs of others
Skill of REFLECTION
It helps make sense of all the other actions required to play empathy, creativity and experimentation
Skill of CREATIVITY
It requires a general openness to the world and relates to unleashing our creative ability to create and find opportunities and solve problems
Skill of EXPERIMENTATION
It is best described as acting in order to learn: trying something, learning from the attempt, and building that learning into the next iteration
Identify your desired impact on the world
The entrepreneur must have a strong feeling to achieve something larger than him
Start with means at hand
Knowing yourself, your KSA, as well as identifying your network will help you understand what you have in terms of your resources
Describe the idea today
Taking in consideration of your available resources, describing the idea today is about identifying your means or your resources to what you want to start today
Calculate affordable loss
It is a matter of perceiving what you can do and what you are willing to lose in the process in accomplishing or achieving something
Take small action
As an entrepreneur, taking action must not be done drastically. It should be taken into small to start and get you going
Network and enroll others in your journey
The practice of entrepreneurship is about collaboration and co-creation rather than competition
Build on what you learn
There is no right or wrong answer at this stage, just better. Expect and embrace setbacks, and celebrate the learning
Reflect and be honest with yourself
In the practice of entrepreneurship, one must always assess his performance and ask himself "how do I know when I should or keep going?"