cause promomtion

• Cause Marketing


  Promoting social issues through efforts such as Sponsorships, licensing agreements And Advertising
• Branding Cause Marketing options

  • Self branded: Create own cause program
  • Co branded: Link to Existing cause program
  • Jointly branded: Link to existing cause program
• Choosing a cause


  Companies choose to focus on one or a few main causes
• Single cause may limit the pool of consumers or stake holders
• Multi causes that fit their corporate image and brand image
• Friends For Life


  • Undertakes campaign for road safety program
• 1. flex


  • A leading software firm has mentioned their CSR aimed at children's issues like education and health
• Cause Related Marketing


  • Donating a percentage of revenues to a specific cause based on the revenue occurring during the announced period of support
  • Commercial activity in which companies and nonprofit organizations form alliances to market an image, product or service for mutual benefit
  • It also sponsors non-profit organisations and charities
• BILT


  • The notebook manufacturers concentrate on providing education to drop out school children in rural and urban areas
• ITC


  • For every classmate notebook u buy,ITC contributes Rs.1 to its rural dev initiative that supports primary education in villages
• American Express


  • Has impacted issues as diverse as hunger relief and the restoration of the Statue of Liberty,helping small business men etc...
• ConAgra Foods


  • Launched Feeding Children Better, the nation's largest corporate initiative dedicated solely to ending childhood hunger
• Ford Division


  • Has been a leading partner of the Susan G. Komen Breast Cancer Foundation's Race for the Cure events in the fight to raise awareness and the resources necessary to eradicate breast cancer
• Tata Group


  • Run Endowment Schemes to provide higher education for deserving Indians, presented the first corporate sustainability report, social services—the thrust area rural development, community health, basic education and vocational training. It also spends on basic infrastructure and disburses money through various charitable trusts and relief and reconstruction societies
• Infosys


  • Formed in 1981 by N R Narayana Murthy, Infosys follows a socially responsible and sustainable path in conducting business. The company believes in sharing the wealth with the community and its employees. Sudha moorthy foundation is into social services
• A V Birla Group


  • The A V Birla group's initiatives are channeled through The Aditya Birla Center for Community Initiatives and Rural Development spearheaded by Rajashree Birla (wife of Aditya Birla). All the Group companies are dedicated to social development. Hindalco an AVB grp company is the best example for cause related marketing
• HLL


  • Announced a contribution of Rs 0.50 on the sale of each of its brand of lifebuoy brand soap to a diarrhea project
• ITC's CSR Steps


  1. E-choupal - as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis

  2. Choupal Saagar Hub- transporting rural local economies to a new level of productivity and consumption

  3. Social forestry - converting wasteland into artificial forests benefitting 16000 families

  4. Women empowerment- Through self help groups,Sunehra kal program

  5. Livestock development- part of their rural development program