Moscovici et al

• Moscovici argued social influence occurs through internalisation as well as compliance
• There were 32 groups of 6 women but 2/6 were confederates
• They were shown 36 blue slides
• The use of filters varied the colour intensity and the PTS were told the experiment was about colour perception and they would be asked to report colour aloud
• The 2 confederates answered first and second or first and forth consistently said slides were green
• In the second experiment PTS did same task and then asked to do a similar task later but individually writing down answers.
• In the third experiment confederates answered green 24 times and blue 12 times so were not consistent
• There was a control group in each experiment
• PTS agreed with minority on 8.42% of trials
• 32% gave the same answer as the minority at least once
• In the second experiment there was greater private agreement with the confederates than public
• In third experiment when confederates were inconsistent agreement with the minority was 1.25%
• In conclusion it shows minorities can influence majority opinion and third experiment shoes that consistency is a key element as influence dropped drastically when confederates were not consistent
• In conclusion higher agreement with minority in private suggests the reason people do not tend to agreed with minority is because they do not want to be seen to agreed with a deviant minority in public