Communication

• The communication process consists of five elements: sender, message, channel, receiver, feedback
• Verbal communication includes spoken words, written text, and other forms of audible expression.
• Sender - The person who initiates or creates the message
• an essential human activity that is innate in nature.

  Communication
• is a complex process

  Communication
• the creator of message

  speaker or source
• heart of communication

  message
• stimulus or meaning that the speaker produces

  message
• this pertains to medium

  channel
• used by the speaker in his/her message reach the intended audience

  channel
• it gives reaction after decoding the message

  feedback
• pertains to the physical, psychological status of the the atmosphere where the sender is situated.

  environment
• it involves the settings, environmental cues and theme of the communication process

  context
• refers to both physical and psychological distractions.

  interference or noise
• elements of communication

  speaker or source, message, receiver, channel, feedback, environment, context, interference/noise
• type of communication

  linear, transactional, interactive
• the oldest kind of communication that dates back to the of aristotle

  the linear model
• communication is one direction

  linear model
• proposed by Aristotle a greek philosopher before 300 BC

  Aristotelian Model of communication
• this was made to establish propaganda and was largely used in public speaking

  Aristotelian Model of communication
• he controls the message to give to an expected audience in order to persuade or influence.

  Aristotelian Model of Communication
• Who developed the Laswell's Communication Model?

  Harold D. Laswell
• most influential in communication

  Laswell's Communication Model
• primarily develop to analyze mass communication during that time when only the rich had televisions in order to show the mass media culture

  Laswell Communication Model
• Who developed Shannon-Weaver Model?

  Elmwood Claude Shannon and Warren Weaver
• a model to adapt the use of telephone and radio which have also become very popular and developed

  Shannon-Weaver Model
• who developed berlo's model of communication

  David kenneth Berlo
• it contains several factors affecting the flow of communcation

  berlo's model of communication
• it now allows for a feedback element

  interactive or convergence model of communication
• it upgrades the linear model by making possible the message exchange from the speaker to the receiver and vice versa

  interactive and convergence model of communication
• who developed the schramms interactive model of communcation

  wilbur schramm
• message have meanings when permitted by individual's experience to understand the message

  Schramm interactive model of communication
• who developed the helical model of communication

  Frank Dance
• communications as a very simple act and process until it grows complex and wide as an individual engages in a communication experience. 


  Helical Model of communication
• is more sophisticated than the interactive model.

  Transactional model of communication
• in this model, sender and receiver can play the same roles

  transactional model
• who developed ecological model of communication

  David foulger