Something we can't physically touch like a gym membership
Need
Things that humans require to survive
Want
Something that we desire to have but don't necessarily need
Factors influencing consumer and financial decisions
Advertising/marketing
Age
Convenience
Culture
Customer service
Disposable income
Environmental considerations
Social media
Consumers want the BEST VALUE FOR THEIR MONEY
As we get older
Our needs and wants change
Opportunity cost
The value of the option not taken when a business makes a decision
A warranty is a voluntary promise
Budgeting
Helps you save and keep track of your expenses
The cons of budgeting involve the budget could be inflexible and not allow for unexpected circumstances, time consuming process, and if unrealistic it can cause stress and pressure
Individuals look at their income and determine on how much to save and spend and these plans may last for any period of time called budgets
Factors to consider when making a purchase
Price
Quality
Availability
After-sales service
Range of locations and stores
Manufacturers
Wholesalers
Retailers
Mail order
A system of shopping where the consumer completes and posts an order form, usually from a magazine and receives products through mail
Online shopping
We can online shop from our computers making it easy to compare pricing but there is a delivery charge and risks of scams and if you don't like the product there can be return fees
Types of retail outlets
Convenience store
Specialty store
Discount variety store
Factory outlet
Department store
Supermarket
Payment methods
Cash
Store credit
Paypal
EFTPOS, debit cards, BPAY
Direct debit
Cheque
Credit
Lay-Buy
Book-up
People like to shop at stores that sell a lot of that one product and tend to shop at more boujee stores for electronics because they value the quality rather than price
Unconscionable acts by sellers
Bait and switch advertising
Misleading advertising
Referral selling
Pyramid scheme
Get rich quick
Special prizes/offers
Unordered/unsolicited goods
Contract
A legally enforced agreement between two or more parties/people that outlines the details of the agreement and the rights and responsibilities of each of the parties
Essential features of a contract
Offer
Acceptance
Consideration
Legal rights for consumers
Safe products
Accurate product information and description
Full disclosure of the terms of sale
Consumer guarantees and warranties are honoured
In 2011, a single, national consumer law (ACL) was introduced, which operates using the competition and consumer act 2010 (Commonwealth). This federal act applies in the same way to all Australian consumers business
Main purposes of the ACL
Protect consumers against misleading and deceptive advertising
Protect consumers against unconscionable conduct
Protect consumers against misrepresenting the content of products, their place of manufacture/characteristics
Protect consumers against unfair trade practices
Offer
Proposing something for something in return and must clearly state their intention to the other party
Acceptance
When the offeree agrees to the proposal in a written or oral statement that clearly communicates acceptance of the offer such as a handshake
Consideration
The final essential feature required to form a valid contract. It requires each party to the agreement to give up something of value and can take any form
Legal rights for consumers
Safe products
Accurate product information and description
Full disclosure of the terms of sale
Consumer guarantees and warranties are honoured
The Act's main purpose is to protect consumers against
Misleading and deceptive advertising
Unconscionable conduct
Misrepresenting the content of products, their place of manufacture/characteristics
Unfair trade practices that restrict competition
False claims regarding goods and services
The Competition and Consumer Act 2010 is administered and enforced by the Australian Competition and Consumer Commission (ACCC), each State and Territory's consumer agency, and the Australian Securities and Investments Commission (ASIC)
False or misleading advertising can be the most serious. Even though consumer protection legislation makes false or misleading advertising illegal, there are still a number of methods used by some retailers
Consumer guarantees under the Competition and Consumer Act 2010
Goods are of acceptable quality
Goods are fit for purpose
Goods match description, sample or demonstration model
Goods comply with any express warranty
Goods are legally owned by the seller without any charges
Spare parts for goods are reasonably available
Services are fit for purpose
Services are provided with reasonable skill and care
Services are provided within a reasonable time
Responsibilities of Consumers
Paying the ethical amount
Purchasing goods and services from legal and correct sources
Using the products in an environmentally friendly manner
Accepting most the risk when they purchase something
Caveat emptor
Let the buyer beware
A seller is not required to tell you everything about the goods for sale. Therefore, it is the purchaser who is accepting the most risk
Organisations that provide assistance for consumers