Moscovici

• aim- to see if a consistent minority could influence a majority to give an incorrect answer in a colour perception task.
• • Procedure- Female participants were shown 36 blue slides of different intensity and asked to report if they were green or blue. There were 2 confederates (minority) and 4 participants (majority).
• in the first part of experiment the confederates answered green for all 36 slides, in the second part they answered green 24 times and blue 12 times. There was also a control group with participants only.
• Findings- when the confederates were consistent, 8% of participants said the slides were green. When they were inconsistent, 1% said they were green.
• • Evaluation- biased sample of 172 females from the US. Unable to generalise findings to other populations.
  • criticised for deceiving the participants as they were told they were taking part in a colour perception test so didn’t fully gain consent, which is seen as unethical.