Changes in distribution to reflect social trends

• Online distribution-

  The main benefit of the Internet is that niche products can reach a wider audience

  •Can cater to a far greater geographically dispersed market than traditional local shops

  •Many transactions happen solely online such as purchasing tickets and software upgrades
• Changing from product to service- This is the concept that you do not have to own something to be able to use it
• •The choice of channel of distribution and the method of getting the products to the consumer will depend on:

  The nature of the product

  The market

  The nature of the business

  The size of the business
• indirect selling- 3 stage is the common distribution channel for items such as clothes and retailers are usually in places that are convenient for the consumer for example a shop on high street
• indirect selling- four stage channel - traditional dsitrubution channel and is used for mainly groceries