Professionals in any field, including business, must deal with individuals' personal moral dilemmas because such dilemmas affect everyone's ability to function on the job
Many people with limited business experience suddenly find themselves making decisions about product quality, advertising, pricing, sales techniques, hiring practices, and pollution control
The morals they learned from family, religion, and school may not provide specific guidelines for these complex business decisions, hence, the need to study business ethics in a specialized and/or specific manner
Prior to 1960, ethical issues related to business were often discussed within the domain of theology or philosophy or in the realm of legal and competitive relationships
In the 1920s, progressive movement attempts to provide citizens with a "living wage", defined as income sufficient for education, recreation, health, and retirement
By the 1950s, the New Deal evolved into US President Harry Truman's Fair Deal, a program that defined such matters in business and society like civil rights and environmental responsibility as ethical issues that businesses had to address
This period also saw the rise of consumerism- activities undertaken by independent individuals, groups, and organizations to protect their rights as consumers
In 1962, US President John Kennedy outlined four basic consumer rights: the right to safety, the right to be informed, the right to choose, and the right to be heard
Business ethics began to develop as a field of study in the 1970s where theologians and philosophers laid the groundwork by suggesting certain moral principles could be applied to business activities
By the end of the 1970s, a number of major ethical issues had emerged, including bribery, deceptive advertising, price collusion, product quality and safety, and ecology
In the 1980s, business academics and practitioners acknowledged business ethics as a field of study, and a growing number of business schools began to offer courses in the subject
Theologians and philosophers laid the groundwork by suggesting certain moral principles could be applied to business activities
Business professors began to teach and write about corporate social responsibility, an organization's obligation to maximize its positive impact on stakeholders and minimize its negative impact to the community and the environment