Focuses on individuals and what makes people unique
Nomothetic approach
Focuses on studying groups of people in order to formulate general laws/principles of behaviour so people can be compared and measured
Idiographic approach
Uses qualitative research methods
Does not seek to generalise to others from research
Believes it is irrelevant to try to develop universal laws of behaviour
Nomothetic approach
Uses quantitative research methods
Aims to produce general laws/principles of behaviour
Provides a 'benchmark' against which people can be compared, classified and measured
Allows prediction and/or control of likely behaviour
Idiographic approach
Humanistic Psychology
Nomothetic approach
Biological approach
Behaviourist approach
Social Learning Theory
Approaches using both idiographic and nomothetic
Cognitive Psychology
Psychodynamic Approach
Idiographic
Provides a complete and global account of the individual
There is too much emphasis on measurement and humanistic psychologists believed others had lost sight of what it meant to be human
Allport's view
We can only predict what a person will do if we fully understand the individual
Idiographic approaches
Can be useful in providing a complete and better understanding of individuals
Criticisms of idiographic approach
Restrictive
Not scientific
Conclusions rely on subjective interpretation of the researcher so is open to bias
If psychology was a science, must use nomothetic
Nomothetic
Allows us to make predictions as patterns of behaviour can be established
Nomothetic approach
Producing drugs to treat mental illness
Dopamine hypothesis of schizophrenia
Its too time consuming to personalise therapies for each unique individual and so making predictions on likely successful therapies is better
Adopting a nomothetic approach is beneficial to work out how to help those with mental illness
Criticisms of nomothetic approach
Preoccupation on general laws and prediction have been criticized to lose the whole person
Overlooks the richness of human experience
The most effective schizophrenia treatment is eclectic therapy where a personal treatment programme is made by the therapist to give the best overall results