the idiographic approach is often a smallsample (single individual/ group). Research may include others such as family and friends. The initialfocus is about understanding the individual but generalisation may be bases on findings. It also tend not to believe that objectivity is possible in psychologicalresearch. It is people's individualexperience of their uniquecontext that is important
example of idiographic approach is Rogers' concept of counselling was based on his work as a therapist. His 'theory' on the role of unconditionalpositiveregard in self-development was based on his in-depth study of his clients.Freud'sexplanation of phobia was based on the detailedcasestudy of LittleHans over many years
nomothetic research focuses on largesamples, usually representative of population. It aims to identifylaws that apply across allindividuals. It also seeksstandardisedmethods of assessing people. This ensures true replication occurs acrosssamples of behaviour and removes the contaminating influxes of bias
example of nomothetic approach is Skinner who studiesanimals to develop the generallaw of learning. Also, Sperry's split brain research involvedrepeated testing and was, in part, the basis for understandinghemisphericlateralisation
One strength of the idiographic and nomothetic approaches is that they worktogether. The idiographic approach uses ib depthqualitative methods which complements the nomothetic approach by providingdetail. In depthcase studies such as HM (damaged memory) may revealinsights about normalfunctioning which contribute to our overallunderstanding. This suggests that even though the focus is on fewerindividuals, the idiographic approach may help form 'scientific'laws of behaviour
A weakness of the idiographic approach is that it does notallow us to makepredictions or drawconclusions about othercases. For example, if we only know how onepersonbehaves under certain conditions, we cannot say whether this will happen with another person. Therefore, the results from these types of studies do not have much practicalapplication.
One limitation of the nomothetic approach is that individualexperience is lost.Nomothetic approach focuses on general laws and may 'lose the wholeperson' within psychology. For example, knowing about 1% lifetimerisk of schizophrenia says little about having the disorder which might bt useful for therapeutic ideas. This means, in its search for generalities, the nomothetic approach may sometimes fail to relate to experience