Psychologists concerned with establishing general laws [rules] about human behaviour, based on the study of large groups of people, using scientific methods such as lab experiments or structured observations. The data collected using this methodology is then analysed via statistical (quantitative) analysis.
Behaviourists, such as Pavlov and Skinner, conducted experiments with animals in order to establish laws of learning (classical and operant conditioning) that could be generalised to humans and non-human animals
Cognitive Psychologists develop general laws about memory e.g. the Multi-Store Model of Memory
Social Psychologists, such as Milgram and Asch, used a nomothetic approach to create general laws about human behaviour e.g. that situational factors are responsible for both obedience and conformity
The nomothetic approach only provides a superficial understanding of human behaviour. You cannot apply 'rules' to humans who are fundamentally unique beings.
Assumes that humans are unique and should be studied in an individual way. It is concerned with qualitative data and only makes use of non-experimental methods such as case studies and unstructured interviews.
The idiographic vs. nomothetic distinction is false because many psychological approaches make use of both. The two approaches should not be treated as mutually exclusive but as being complimentary to one another.