Module 1

• Communication mode


  The medium or channel through which communicative intent is expressed
• Typical communication modes


  • Natural speech
  • Facial expression
  • Gesture
• Exceptional communication modes


  • Use of graphic symbols
  • Synthetic speech
• Communication generally draws on multiple modes, such as vocalization, speech, gesture and symbols, and is referred to as multimodal
• Mode


  The way something is done or experienced
• Mode of communication


  The way communication is expressed
• Method of communication


  The way communication is expressed
• Module Objectives


  • Familiarize the three-common model of communication
  • Understand the 5 major forms of communication
  • Analyze and give deeper knowledge about the major types of communication and its traditional modes of communication
• Aristotle Model of Communication

  • Primarily focused on the speaker and its speech
  • Divided into 5 primary elements: the Speaker, Speech, Occasion, Audience, and Effect
  • No longer requires the feedback of the Audience but rather on the delivery of the speaker
  • Speaker centered model as the speaker plays an important role in communicating
• Aristotle's model of communication

  1. Speaker: Someone talks or writes a message

  2. Message: What is said or written

  3. Audience: People who listen or read the message
• Shannon-Weaver Communication Model


  • Purposely done to improve technical communication more particularly the telephonic communication through the use of mathematical equation and minimizing the noise barrier
  • Also called Information Theory and is used in academic arena to calculate transmission through machines and also has a formula
• Shannon-Weaver Communication Model


  1. Sender: The person who has something to say

  2. Message: What the sender wants to communicate

  3. Channel: The method used to send the message

  4. Receiver: The person who gets the message

  5. Noise: Anything that might make it hard for the receiver to understand the message

  6. Feedback: The response from the receiver, letting the sender know if the message was received clearly
• Schramm's model of communication

  • Posits that knowledge plays a crucial role on the communication process
  • Communication varies from knowledge, cultural, and educational background
  • The message can be interpreted differently by others
• Aristotle Model is a linear model of communication as it does not requires the feedback of the audience and focuses on the speaker itself
• Shannon Weaver caters more on the telephonic communication process
• Schramm's model may occur in any instances or situations, either face to face or technology mediated
• 5 forms of communication

  • Intrapersonal Communication
  • Interpersonal Communication
  • Dyadic Communication
  • Small Group Communication
  • Public Communication
• Intrapersonal Communication


  Communication happens within the person, hence there is no feedback and/or feedbacks are not interrupted
• Intrapersonal Communication


  • A person can communicate himself through praying
• Interpersonal Communication


  Communication happens between a group of persons
• Interpersonal Communication


  • Ana is talking to Mrs. Maricar with regards to the school requirements
• Dyadic Communication


  Communication happens between two persons, where the source become the receiver and vice versa because of the dynamic and spontaneous flow of discourse
• Dyadic Communication


  • Communication between a patient and a doctor
• Small Group Communication


  • Communication that usually happens in an organizational communization and involves more than two individuals
  • There is a continuous sending and receiving of feedbacks
• Public Communication


  • A one way type model of communication as it no longer requires the feedback of the receiver or the audience
  • The message of the speaker will be sent to a huge number of audiences
• Public Communication


  • Public speaking like the State of the Nation Address (SONA) of the president
• Mass Communication


  • Involves a large number of people and requires a tool to help disseminating the information
  • No direct access with the receiver, needs media like Newspaper, Radio, Television and Internet
  • Audience feedback is very less or delayed
• Mass Communication


  • Television news and advertisement
• Face-to-face communication


  • The most common and widely used mode of communicating
  • Includes casual conversation between two or more people and business meetings
  • Allows you to note nonverbal cues through facial expressions, gestures, movement or even objects
• Mediated Communication


  Communications that happens using the technological tools of Information and Communication Technology as a mode of exchanging information to one person or another
• Mediated Communication modes


  • Video communication
  • Audio Communication
  • Text-based communication
• Video communication


  • Achieved by using Web cameras to connect two or more parties
  • The next best communication option after face-to-face, as you get most of the same benefits
• Audio Communication


  • A voice-only form of communication, such as a conversation on a telephone
  • Downside is not being able to see the body language or cues of the person you are talking to
• Text-based communication


  • Includes Internet communication, such as email, instant messaging and forums, text messaging and printed papers
  • Does not have the benefits of audio and video, but it is much easier to distribute information to a large group of people and save records of the communication
• Social media and online communication is believed to be having adverse effect on social skills and communication among adolescents
• Being able to reach customers, co-workers and vendors quickly helps improve the efficiency of any business operation
• Mobile technology makes it easy to get or to keep contact information in a mobile device. You can reach out with questions or updates from anywhere
• When the message you convey are not communicated properly and felt guilty of not conveying the message as it wants to be conveyed feels worse
• Effective communication is being hindered by noise or in other reference, barriers
• 5 Categories of Barriers

  • Physical Barrier
  • Psychological Barrier
  • Cultural Barrier
  • Language Used
  • Personal Barrier