Marketing

• Marketing management - the art and science of planning, organizing, directing, and controlling marketing activities within a company.
• Planning & Goal Setting: Marketing managers define clear goals, like brand awareness, lead generation, or sales growth. They then create a roadmap (marketing plan) to achieve these goals.
• Market Research & Understanding: Effective marketing requires knowing your target audience. Marketing managers conduct research to understand customer needs, preferences, and buying behaviors.
• Developing Marketing Strategies & Campaigns: Based on research and goals, managers craft marketing strategies that outline how to reach the target audience and influence their behavior. This translates into specific marketing campaigns, like social media promotions, email marketing efforts, or content creation initiatives.
• Implementation & Execution: Marketing managers oversee the execution of the plan, which might involve delegating tasks, managing budgets, and collaborating with other departments.
• Analysis & Optimization: Tracking results is crucial. Marketing managers analyze the performance of campaigns and adjust strategies based on data and customer feedback.
• Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• CONCEPT BEHIND MARKETING

  Production concept – this is the oldest concept in business where in it is believed that customers widely prefer products that are widely available and inexpensive. Consequently, firms long ago believe that as long as their products are low-priced and readily available everywhere, then customers will buy it.
• CONCEPT BEHIND MARKETING

  Product concept – this proposes that customers favor products that have high quality, performance, and have innovative features. It is believing that because a product is made beautiful, customers will love it.  Another manifestation of this concept is when companies  tend to make products first before knowing if the customers will really like it or not.
• CONCEPT BEHIND MARKETING

  Selling concept – this concept claims that even if products are cheap, widely available, innovative, performs well, and have high quality, if there are no promotional activities, the products won’t sell.
• CONCEPT BEHIND MARKETING

  Marketing Concept –  It is the concept of being customer-centered.  This concept tells us that the needs and wants of the customers must first be identified before making or introducing any product or service. 
• CONCEPT BEHIND MARKETING

  Holistic Marketing Concept - a strategic approach that goes beyond traditional marketing methods. It views your entire business as one interconnected entity, emphasizing collaboration and synergy between various departments to achieve shared marketing goals.
• 1. The holistic Marketing Concept involves 
  2. Internal Marketing (Marketing Department and Other Company's department), 
  3. Integrated Marketing (Product, Price, Place and Promotion),
  4. Relationship Marketing (Customers, Partners, Supply Chain) and 
  5. Socially Responsible Marketing (Ethics, Environment, Legal, Community)