how business can do well

• Corporate Social Initiative: Six Options for Doing Good

  * cause related marketing

  * cause promotions

  * corp social marketing

  * coporate philantrophy

  * community volunteering

  * socially responsible business practices
• Cause Promotions

  Provides funds, in-kind contributions, or other organization resources to increase awareness and concern about a social cause OR to support fundraising, participation, or volunteer recruitment
• Cause Related Marketing


  Commits to making a contribution or donating a percentage of revenues to a specific cause based on product sales
• Social Marketing


  Supports the development and/or implementation of a behavior change campaign
• Corporate Philanthropy


  Makes a direct contribution to a charity or cause, most often in the form of cash grant, donations, and/or in-kind service
• Community Volunteering


  Supports and encourages employees, retail partners, and/or franchise members to volunteer their time to support local community organization and causes
• Socially Responsible Business Practices

  Adopts and conducts discretionary business practices and investments that support social causes to improve community wellbeing and protect the environment
• Socially Responsible Business Practices


  • Community trade, environmental friendly process
• The most traditional of all corporate social initiatives and for many decades was approached in a responsive, even ad hoc manner