Business English

• to be on the same page - to have similar ideas or opinions
• to be out of touch with reality - not aware of what is happening around us, especially because we are too busy thinking about our own problems
• to be up against it - to face difficulties that make success unlikely
• Communication


  Act of conveying meanings
• Communication


  Latin word 'communis'
• Communication


  Exchange of thoughts, messages, or information
• Communication


  Transmission of idea or feeling
• Business communication


  Sharing of information
• Business communication


  Performed for the benefit of the organization
• Types of communication


  • Non-verbal communication
  • Verbal communication
  • Visual communication
• Non-verbal communication


  • Without using a word, requires non-verbal cues
  • Examples: facial expressions, posture, eye contact etc.
• Verbal communication


  • Professionals uses language
  • ORAL COMMUNICATION: f2f or distance interaction
  • WRITTEN COMMUNICATION: uses the written mode to transmit their messages
• Visual communication


  • Using visual aids like color, illustration, graphing design, drawing, typography, signs, other electronic resources
  • Reinforces written methods of communication
  • More powerful than verbal as well as nonverbal communication
• Oral communication in business


  Most essential component in business
• Corporate communication


  • Managing all internal and external communication
  • Creating a favorable point of view among stakeholders
• Interview


  • You and an employer exchange information
  • GOAL: present yourself as the best candidate
  • IMPORTANCE: vital step to obtaining a career position, it builds your self confidence
  • PREPARATION: get your goals in focus, take time to assess yourself and explore various career fields
  • Note: the interviewer will try to determine whether you will be an asset to the organization
• Panel discussion


  • Few persons (the panel) carry on conversations in front of the audience
  • PURPOSE: reproduce the features
  • OBJECTIVE: provide information and facts
  • MEMBERS: Instructor (plans where, when, how the panel discussion will be organized) Moderator (keeps the discussion on theme) Panelists (4-10 panelists, semi circle shape in front of the audience) Audience (they can ask questions)
  • TYPES: Public Panel Discussion (common men problems) Educational panel Discussion (educational institutions)
• Round-table meeting


  • Form of academic discussion, given the equal right to participate
  • PURPOSE: clarify and create a space for differing opinions on a topic
• Seminar

  • Instructional technique
  • OBJECTIVES: higher cognitives that is analysis, synthesis, and evaluation, ability of responding that is valuing, organizing, ability of keen observation, seek clarification
  • ROLES: organizer (plan and prepare the whole program) president of chairman (direct the whole program) participants (well acquainted)
  • Note: 25 or more participants
• Lecture


  • Old method of teaching
  • ADVANTAGES: economical, saves time, simplest, training in listening. Better clarification, personal contact on touch
  • DISADVANTAGE: passive listeners
  • LIMITATIONS: logical and according to the standard, ask questions, lecture aids
• Conference


  • Consulting and discussing to share knowledge, experience, thoughts, feelings, and opinions
  • ESSENTIALS: Leader (carry out the function) Conferees (must be limited to a reasonable extent) Conference hall facilities (must be adequate) topics and Purpose (must be clarified)
• Preparing for sales presentation

  1. Analyze selling situation

  2. Analyze audience and the right communication style

  3. Clarify goals and objective of the presentation

  4. Determine content

  5. Organize the entire sales presentation
• Analyze the selling setting


  • Main requirement
  • Fit it to the setting of the organization
  • Actions of the audience
  • Importance to the organization
  • Impact on organization results
• Analyze the audience


  • Determine what to say and what to avoid
  • If the audience respond in the manner you intended
• Finding the goal


  • Make the purpose evident
  • State your objective
• Picking up the right content

  • Depend on your goal
  • Most effective style
  • Short and simple sentences
• Organizing the presentation


  • Introduction: brief embodiment of the main content
  • Main body: consists of relevant information
  • Conclusion: reinforce as well as recap
• Principles of effective oral communication


  • Stay within allocated time
  • Use visual aids
  • Body language
  • Keep an eye contact
• 4 E's for an effective speech

  • Energy
  • Eye contact
  • Enthusiasm
  • Examples