elements and principles

• Points and lines- most elementary building blocks of visual composition and the core of every image
• Points- can guide a viewer’s gaze and capture their attention
• lines- can be vertical, horizontal, diagonal, zigzag and curved
• Shape and form- completely alter the design’s aesthetic when employed properly
• Shapes- are one of the first components that audience pay attention to when looking at something visually
• Shapes- can create a visual identity from geometric to natural
• Forms are three-dimensional shapes with length, breath
• Color- first thing that people notice
• Value- the lightness or darkness of a given hue or color in a visual image
• value- the structure behind color
• Space- the area between and around object
• Scale- guides the viewers to the essential elements and find them focus on the main message
• scale- establish the hierarchy of importance of visual elements
• scale- large objects and letters command more attention
• Texture- surface characteristic that can be seen and felt
• shapes- can be organic or geometric
• lines- combined to form shapes
• color- can influence emotions and perceptions
• layout- overall presentation of a design through efficient and thoughtful positioning and sequence of text and images
• Balance- texture, color, form, or shape is harmoniously mixed
• Symmetrical balance- both side of the design are in similar location and size
• Symmetrical balance- mirror reflection of each other
• Symmetrical balance- give the viewer a sense of structure and formality
• Asymmetrical balance- inequality between two sides of the design yet still balance- complete and sensible
• Contrast- use of several design aspect to keep the viewer’s interest and direct their gaze through the artwork
• Rhythm/ movement- a viewer’s attention is led to travel through a composition often to the area of emphasis
• Emphasis- when an artist contrast the color, texture, or shape to draw your attention to a certain area of the image
• Pattern- the recurrence of shape, form, or texture throughout an artwork
• Proportion- when the sizes of the components in a piece of art is harmoniously integrated
• Unity- when the design principles are in harmony and present in a composition