Mental short-cuts that allow us to skip careful deliberation to draw an inference
Slow thinking
Serial logical analysis of information, effortful and non-automatic
Fast thinking
Heuristics-based reasoning, easy and automatic
Availability heuristic
A heuristic in which we estimate the probability of an event based on the ease at which it can be brought to mind
Availability heuristic
What is more common? Words that start with "R" or words in which the third letter is "R"?
What is more likely to cause death? Tornados vs. Asthma
Affect heuristic
The tendency to overestimate the risk of an event that generates strong emotional response
Representativeness heuristic
People tend to make inferences on the basis that small samples resemble the larger population they were drawn from
Base rate neglect
When you fail to use information about the prior probability of an event to judge the likelihood of an event
Conjunction fallacy
False belief that the conjunction of two conditions is more likely than either single condition
Anchoring
The tendency for people to overweight initial information when making decisions
Regression to the mean
When a process is somewhat random, extreme values will be closer to the mean when measured a second time
Bounded rationality
The theory that humans are rational relative to environmental constraints (e.g. Time pressure) and individual constraints (e.g. Working memory, attention)
Satisficing
People look for solutions that are "good enough"
Ecological rationality
The view that heuristics are the optimal approach to solving a particular problem given the constraints
Perceptual decision making
Decisions based on an objective (externally defined) criterion
Value-based decision making
Decisions based on a subjective (internally defined) criterion
Decisions under risk
Decisions when outcomes are uncertain
Ambiguity
When you have incomplete information about the consequences
Risk averse
Decision maker has positive risk premium and needs a chance at winning a lot more than a certain option to select the risky option
Risk neutral
Decision maker has zero risk premium and sees no difference between the options
Risk seeking
Decision maker has negative risk premium and does not need a chance at winning more than the certain option to gamble
Framing effect
The display of inconsistent risk preferences depending on the framing (loss vs gains) of the problem
Endowment effect
The tendency to ascribe higher valued objects people own or possess compared to identical objects they do not own
Prospect theory
A psychological theory that explains how people make decisions under uncertainty
Utility
Subjective value assigned to an object (i.e. satisfaction)
Loss aversion
The utility function is steeper for losses than gains, so losses loom larger than gains
Probability weighting
People do not treat probabilities in an objective manner, overestimating unlikely events and underestimating likely events