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• Editor


  Responsible for ensuring the author's work is worth publishing
• Art Director


  Responsible for the overall concept of the material in terms of art, design, and graphics
• Photographer


  Responsible for capturing images artistically to be partnered with written material to represent an idea visually
• The tone of the text message is
• Some Filipinos will fall victim to this type of text message because
• This message sounds convincing because
• Text information can be written in the language most appropriate to the reader
• Creators of text information

  • Author
  • Writer
  • Contributor
  • Columnist
  • Blogger
  • Editor
  • Publisher
• Author


  Writes books, stories, or articles on different kinds of topics
• Writer


  Associated with writing literary works like poems and short stories
• Contributor


  Writes articles about topics of particular interest, depending on the theme or space available
• Columnist


  Writes and shares opinions, insights, and commentaries about social or political issues
• Blogger


  Writes personal opinions on topics or issues that interest them, shared through a blog entry
• Editor


  Coordinates with the author or writer in planning, reviewing, and revising content for publication
• Publisher


  Responsible for preparing, acquiring, and managing a publication
• Classifications of text information

  • Fiction
  • Nonfiction
• Fiction


  Stories that are products of the writer's imagination
• Nonfiction


  Text information based on facts and reality
• Criteria for assessing and evaluating text information

  • Accuracy and Factuality
  • Objectivity
  • Language appropriateness
  • Curriculum alignment
  • Style and Format
• Advantages of text information

  • Covers a wide variety of topics
  • Easily accessible
  • Well-researched and comprehensively discussed
• Limitations of text information

  • Book should be updated regularly
  • Can be lengthy and tiresome to read
• Typeface


  The representation or style of a text in the digital format
• Types of typefaces


  • Serif
  • Sans Serif
  • Slab Serif
  • Script
  • Decorative
• Serif


  Typeface with short lines at the top or bottom of some styles of printed letters, conveying familiarity and readability
• Sans Serif


  Typeface without serifs, conveying a clean and minimalist look
• Sans Serif

  Typeface with a heavy and solid look, often used in large advertising signs
• Script


  Typeface with brush-like strokes, drawing attention and often used for formal events
• Decorative


  Artistic and eye-catching typeface that can express a wide range of emotions or themes
• Design principles and elements

  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
• Emphasis


  The force or intensity of expression which contributes to the importance or vivid impression
• Appropriateness


  How suitable or appropriate the text is for the target audience, intention or purpose, or event
• Proximity


  The distance of text elements from each other
• Alignment


  The proper positioning or state of adjustment of parts in relation to each other
• Emphasis


  Refers to the force or intensity of expression which contributes to the importance or vivid impression to something. To do this, a text can be enlarged, be bold or italicized, darkened or lightened, or underlined.
• Appropriateness


  Refers to how suitable or appropriate the text is for the target audience, intention or purpose, or event. The selection criteria (tone, style, purpose, clarity) should be followed in the creation of text-based content. The discussion of font characteristics must be considered when choosing the typefaces to be used in an output. Large bodies of text must use fonts which are readable and clear.
• Proximity


  Refers to the distance of text elements from each other. Things that are closely related should be brought together. Otherwise, text elements should be placed far from each other. For example, the placements of the main title and subtitle are usually close to each other.
• Alignment


  Refers to the proper positioning or state of adjustment of parts in relation to each other (Merriam-Webster Dictionary). The text positioned in the page can be left, right, center or justified.
• Organization


  Refers to the act or process of organizing various elements of text in a page. Although elements of text are sorted away from each other (based on the principle of proximity), the organization sees to it that somehow, they are still connected with the rest of the elements in the page.
• Repetition


  The unity of the entire design and consistency of elements are the concerns of repetition. The repetition of some typefaces within the page are encouraged. However, when various typefaces are used on a page, it might result in distraction and failure to communicate the content of the text.
• Contrast


  Refers to the degree of difference between things having similar or comparable natures (Merriam-Webster Dictionary). Visual interest in text elements is generated by contrast. Contrast can be achieved when we combine the following elements like: large fonts with small fonts, serif and sans serif, thin and thick elements, and warm and cool colors.