MIL

• Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them.
• Media and information


  A powerful voice of the people to express feelings and thoughts. People nowadays are already media and information literate, but to engage in a digital society, one needs to be able to use these tools, and inquire, understand, communicate, and think critically.
• Opportunities, Challenges, Threats and Risks in Media and Information

  • Online shopping
  • Citizen journalism
  • Online education
  • Age-inappropriate content
  • Illegal content
  • Privacy invasion and identity theft
• The Philippine Constitution states that each person has the right to freedom of opinion and expression, which includes freedom to hold and express opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.
• Opinion


  A self-report of feelings or personal judgement accompanied by responsibility of thought.
• There are laws against the abuse and misuse of media and information, which violate the rights of others and threaten them in some ways.
• Libel


  A person commits libel if he/she, with malice, publishes a false statement that is damaging to another person's reputation, office, trade, business or means of livelihood.
• Slander


  A hurtful statement that is spoken.
• Piracy


  The unauthorized duplication of copyrighted content that is then sold at substantially lower prices in the black market.
• Cybercrime Law


  The Cybercrime Prevention Act of 2012 (Republic Act No. 10175) covers all other online anomalies such as identity theft, child pornography, data misuse, cybersquatting and other computer-related and internet facilitated practices.
• Media innovation


  The process of developing a new method or process or product that better serves existing uses or start to serve a previously unidentified need. It includes the change in several aspects of the media landscape – from the development of new media platforms to new business models, to new ways of producing media texts changes in other areas such as education, society, economy and politics.
• Over time, there are always areas for improvement and advancement in media. Innovation in media would mean new media associated with telephones and communications, computers and internet, virtual worlds, website games, human-computer interface, computer animation and other related media improvements and advancements.
• Influence of media on education

  Media plays a crucial role in strengthening society as it helps us to know the current societal issues not only locally but also globally. It also enhances the teaching and learning processes inside the four walls of the classrooms. Media comes in different forms and each form affects the way people learn and interpret information.
• Using media in the classroom

  1. Short films

  2. Written articles

  3. Blog postings

  4. Other digital media

  5. Interactive Smart Board

  6. Chalk, blackboard, Manila paper and other non-digital or non-interactive interactive instruments like CDs and DVDs
• Influence of media on society

  Media's power appears unstoppable. Almost everyone is exposed to countless media images, advertisements, magazines, etc. With the advent of social media like Facebook, Instagram, Messenger, Twitter, email and the like, we are connected in ways that were not possible before. The communication line is always open. Because of these, necessary societal interactions, camaraderie, and development of friendships are facilitated.
• Influence of media on the economy

  The new media has made it possible for any individual to offer products and services online. The various media platforms are a means to augment people's income. Innovation in media has likewise created new online jobs opportunities such as tutorials in various subjects, airline booking, art selling, product reviews on YouTube, blogging, photography and other IT related jobs. Social media was once an expensive platform for businesses to advertise their products/services. But nowadays, any media-literate person and business entity can set up his / her/ its own brand to reach people and sell products and services easily.
• Influence of media on politics

  With the wider internet reach in the Philippines and the corresponding increase in Filipino social media users, political individuals and parties and government agencies have realized the effectiveness and power of social media platforms in terms of public communication. Digital Diplomacy, also called E-diplomacy or Digi diplomacy is a government's use of social media and information technology to communicate to the public, especially foreign public. Foreign ministries, embassies and other government agencies have social media accounts especially on Twitter and Facebook. Spreading information through social media enables to directly send messages to the public.
• tutorials in various subjects, airline booking, art selling, product reviews on YouTube, blogging, photography and other IT related jobs are examples of opportunities enabled by social media
• Social media was once an expensive platform for businesses to advertise their products/services. But nowadays, any media-literate person and business entity can set up his / her/ its own brand to reach people and sell products and services easily
• Political Influence of Social Media

  • Wider internet reach in the Philippines
  • Increase in Filipino social media users
  • Effectiveness and power of social media platforms in public communication
• Digital Diplomacy


  Government's use of social media and information technology to communicate to the public, especially foreign public
• Spreading information through social media

  Enables to directly send messages quickly and cost-effectively to the target audiences, without convening a press conference or sending a press release to news agencies
• People now have greater participation on issues facing the country and the world
• People have become informed about the subjects they need or want through media reports focusing on the government programs, activities, and issues
• One of the current issues about social media on political affairs is the spread of fake news, both locally and abroad
• The difficulty of confirming whether social media news reports are true has led to the abuse of the medium by interest groups who share half-truths or outright lies, which has led Facebook and Twitter to remove fake accounts and purveyors of untruths
• Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this book are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them.
• Media and information


  A powerful voice of the people to express feelings and thoughts. People nowadays are already media and information literate, but to engage in a digital society, one needs to be able to use these tools, and inquire, understand, communicate, and think critically.
• Opportunities, Challenges, Threats and Risks in Media and Information

  • Online shopping
  • Citizen journalism
  • Online education
  • Age-inappropriate content
  • Illegal content
  • Privacy invasion and identity theft
• The Philippine Constitution states that each person has the right to freedom of opinion and expression, which includes freedom to hold and express opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.
• Opinion


  A self-report of feelings or personal judgement accompanied by responsibility of thought.
• Libel


  A person commits libel if he/she, with malice, publishes a false statement that is damaging to another person's reputation, office, trade, business or means of livelihood.
• Slander


  A hurtful statement that is spoken.
• Piracy


  The unauthorized duplication of copyrighted content that is then sold at substantially lower prices in the black market.
• Cybercrime Law


  The Cybercrime Prevention Act of 2012 (Republic Act No. 10175) covers all other online anomalies such as identity theft, child pornography, data misuse, cybersquatting and other computer-related and internet facilitated practices.
• Media innovation


  The process of developing a new method or process or product that better serves existing uses or start to serve a previously unidentified need. It includes changes in several aspects of the media landscape – from the development of new media platforms to new business models, to new ways of producing media texts changes in other areas such as education, society, economy and politics.
• Media plays a crucial role in strengthening society


  It helps us to know the current societal issues not only locally but also globally. It also enhances the teaching and learning processes inside the four walls of the classrooms.
• Media platforms that can be employed to reinforce concepts and spark discussions


  • Short films
  • Written articles
  • Blog postings
  • Other digital media
• Teachers can use modern technology, such as an interactive Smart Board, to deliver the lessons and activities. However, a piece of chalk, blackboard, Manila paper and other non-digital or non-interactive interactive instruments like CDs and DVDs can still be used to aid teachers in conducting lessons if the resources are limited.
• Media's power should be harnessed to educate people – enlightening people's minds and training people to form opinions and find solutions to societal problems.