Lesson 1: Introduction to MIL

• Communication


  The act of sharing information between the sender and the receiver.
• Transmission model

  Straightforward, communication originates from someone, the message flows through a channel, and someone receives the message with a corresponding effect
• Ritual or Expressive Model


  Communication happens due to the need to share understanding and emotions.
• Publicity Model


  Communication involves audiences " spectators" rather than participants or receivers, hooks them
• Reception Model


  Communication is an open process, various interpretations based on the context and the culture of the receiver
• Media

  • Channel or ways we use to transmit or communicate messages, communication tools
  • The main means of mass communication (television, radio, newspapers, and the internet) [Oxford Learner's Dictionaries]
  • Refers to combination of physical objects to communicate or mass communication through physical objects (radio, televesion, etc.) [UNESCO]
  • Something we use when we want to communicate indirectly, rather than in-person or face-to-face contact (Buckingham, 2003)
  • How do we communicate?
• Media Modality


  The nature of message, whether it is relayed using text, audio, graphics, animation, or combination of any of these things
• Media Format


  The way data is arranged
• Information


  Broad term that can cover data, knowledge derived from study, experience, or instruction, signals or symbols

  What we communicate?
• Technology


  Application of scientific knowledge to the practical aims of human life or to change and manipulate the human environment

  What can we use to communicate better?
• Literacy


  • Ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying context
  • Involves a continuum of learning
  • Helps us to live better and more meaningful
• Information Literacy


  Ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in various forms
• Media Literacy


  Ability to access, analyze, evaluate, and communicate information in a variety of forms; including print and non-print messages; ability to synthesize and produce mediated messages
• Technology Literacy


  Skills to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas
• Types of grapevine communication


  • The wheel
  • The cluster
  • The chain
  • Free flow
• The wheel


  • One person is predominant. He transmits information to different persons or groups.
  • Every person in the wheel becomes the causative factor for starting another wheel.
• The cluster


  • Has groups of people linked together by a cluster or chain of communication
• The chain


  • Most common pattern
  • Information passes through a series of people linked together in the organization
• Free flow


  • Most rumors or idle gossip spread through a haphazard network, which includes a number of people who are not necessarily linked by any organizational thread
• Objectives of Media and Information Literacy (MIL)


  • Make informed decisions
  • Learn about the world around them
  • Build a sense of community
  • Maintain public discourse
  • Engage in lifelong learning spurs citizens to become active producers of information and innovators of media and information products, as well as critical thinkers
  • Incite people to use new and traditional media for self-expression, creativity, and greater participation in their country's democracy and the global information network
• Media and Information Literacy


  • Combination of knowledge, attitudes, skills, and practices required to access, analyze, evaluate, use, produce, and communicate information and knowledge in creative, legal, and ethical ways that respect human rights
  • Set of competencies
  • Knowledge of one’s rights
  • Understanding of the ethical issues surrounding the access and use of information; and engaging with media and ICTs
• Grapevine Communication


  • An unorganized and unofficial channel of communication in an organization
  • Becomes possible when formal channels fail or do not work properly and some members of the organization spread rumors or false information
  • Communication becomes more social
• Desensitization

  There is a need to be media and information literate to counteract "the physiological and psychological tendency (automaticity) towards the many information that are encountered every now and then."'
• Automaticity


  • One of desensitization's danger
  • Automatic response
  • State where our minds operate without any conscious effort from us
  • You can become desensitized to the things you encounter because they already seem so natural to you
• Normalization


  
  

  • One of desensitization's danger
  • “Programmed and predictable response toward the information that limits your opportunity to recognize and maximize the gains of that message” is something that media and information literacy can address.
  • When “mass media continually reinforce behavioral patterns of exposure until they become automatic habits.”