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business
strategic position
overall performance
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Created by
Holly Hashmi
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Cards (22)
Strategic concerns
The general direction of an organisation, must be detailed/organised, involves moving into new areas,
functional
,
objectives
are based on this
Functional concerns
Specific functional areas, usually made at
middle management
level
Strategy
What is going to be done,
common
term, commitment of resources,
senior manager
Tactics
How the strategy will be carried out, short-term, less commitment, can be
changed
,
junior manager
External environment
Political
Legal
Economic
Social
Technological
Environmental
Competition
State
of the
economy
Internal environment
Ethics
Social responsibility
Resources
available
Size of the
business
Leadership
style
Mission
The overall aims of a business, the reason for its
existence
Short-termism
Having a focus on generating profits to benefit the
shareholders
through
dividends
but won't necessarily help the business in the long term
Ownership
The form of the business, the influence of
shareholders
, for profit or not, values of the leader,
organisational culture
of the business
Balanced Scorecard
perspectives
Customer
Financial
Internal Business Processes
Learning
and
Growth
Balanced Scorecard
Specific targets can be monitored, acts as a
motivator
for employees,
links
to objectives
Balanced Scorecard
Excessive targets can become too confusing,
difficult
to
balance
all four perspectives
Tesco
abandoned the Balanced Scorecard model after
20
years because of the weaknesses
Learning and Growth
Employee development, labour
retention
, staff training, changing the
organisational
design, how can the business grow to improve
Internal Business Processes
Efficiency, capacity utilisation,
unit costs
, productivity, new technology, how can processes be
improved
SWOT Analysis
A model that allows a business to assess its overall
position
through an internal and
external
audit
SWOT Analysis
Aims to maximise
strengths
, minimise
weaknesses
, take advantage of opportunities and avoid threats
Internal strengths and weaknesses
Can be influenced by the business (e.g.
reputation
,
location
, size, price, quality)
External opportunities and threats
Beyond the control of the business, so they must understand how to react to them in the best way (e.g.
competition
,
PESTLE
)
Triple Bottom Line (
TBL
)
A way of assessing the overall performance of a business through three factors:
Profit
, People,
Planet
Triple Bottom Line (
TBL
)
Promotes
sustainable
development where financial performance is
balanced
with impact on people and the planet
Triple Bottom Line (TBL) factors
Profit
: financial and economic value of the company
People
: social values, how employees and the local community are treated
Planet
: environmental values and attitudes towards sustainability