The format or 'type' of information which is stored in each memory store
Coding in memory
Acoustic in short-term memory
Semantic in long-term memory
Capacity
The volume of information/data which can be kept in any memory store at any one time
Capacity of STM
Thought to be 7 +/- 2 items (Miller)
Capacity of LTM
Unlimited
Duration
The amount of time that information can be stored in each memory store
Duration of STM
18-30 seconds (Petersen et al)
Duration of LTM
Unlimited (Bahrick et al)
A key issue with historical psychological research, particularly concerning Jacobs, is the lack of standardisation and appreciation of scientific methods
The current laboratory experiment methodology produces highly reliable and valid data through controlling and so removing the effects of extraneous and confounding variables
The same is unlikely to be said of Jacobs, where confounding variables such as a noisy room or difficult word lists, may have had a greater influence on accuracy of recall, leading to unreliable results
A particular strength of Bahrick et al's 1975 study is the use of meaningful stimuli, and a methodology which is high in mundane realism
The findings of Bahrick et al have high ecological validity because they can be easily generalised to real-life, due to the stimuli reflecting those which we would often try to learn and recall in our day to day lives: information with personal and meaningful value
The key issues with the Petersen et al and Miller et al studies is that they feature methodologies with low mundane realism, thus producing findings with little ecological validity
This is due to the use of artificial stimuli which has little personal meaning to the participants, and so does not accurately reflect everyday learning experiences
This therefore limits the generalisability of such findings
More recent research has suggested that Miller may have over-exaggerated the capacity of STM, and that the capacity is more similar to 4 chunks as opposed to the original 5-9 limit
This may reflect the outdated methodologies adopted by Miller and specifically, the lack of control over confounding variables which may have contributed to this inaccurate estimate
Multi-store memory model (MSM)
Represents how memory is stored, transferred between the different stores, retrieved and forgotten
Stores in the MSM
Sensory register
Short-term memory
Long-term memory
Sensory register
Contains one sub-store for each of the 5 senses
Has a huge capacity
Has a duration of less than half a second
Information will only pass from the sensory register to the short-term memory store if we pay attention to it
Short-term memory (STM)
Acoustically encoded (Baddeley)
Capacity of 7+/- 2 items (Miller)
Duration of 18-30 seconds (Petersen)
Maintenance rehearsal
Repeating the new information to ourselves, allowing the information to be kept in the STM
Prolonged maintenance rehearsal
Allows the information to pass into the LTM
Lack of maintenance rehearsal
Causes forgetting
Long-term memory (LTM)
Semantically encoded
Has an unlimited capacity
Has a very long duration (over 46 years, as shown by Bahrick et al)
Retrieval
When information is transferred back into the STM, and will continue to pass through the maintenance loop afterwards
The MSM does not represent the different types of LTM (procedural, semantic and episodic) as proposed by Tulving et al
The MSM does not represent that some types of LTM can be retrieved unconsciously (e.g. procedural) whilst others must be retrieved consciously (e.g. semantic)
The MSM suggests that the amount of maintenance rehearsal determines the likelihood that the information will pass into the LTM, whereas Craik and Watkins (1973) suggest that it is the type of rehearsal which is more important
Craik and Watkins suggest that elaborative rehearsal, instead of prolonged rehearsal, is needed to transfer information from the STM into the LTM, by making links with existing knowledge
The MSM acknowledges the qualitative differences between STM and LTM by representing them as separate stores
The MSM incorrectly represents STM as a single, unitary store
Shallice and Warrington found that their amnesiac patient KF had poor STM recall for auditory stimuli, but increasingly accurate recall for visual stimuli, suggesting that there may be multiple types of STM
Episodic memory
Memories which have some kind of personal meaning to us, alongside details as to when and how these events occurred, as well as the associated people and places
Semantic memory
Our memories of the world and the associated knowledge
Procedural memory
Our memories of 'learned skills', such as swimming or driving
Episodic and semantic memories must be recalled consciously, whereas procedural memories are recalled unconsciously
Petersen et al. demonstrated that semantic memories were recalled from the left prefrontal cortex, whilst episodic memories were recalled from the right prefrontal cortex