Industries

• multidomestic industry is one in which competition takes place on a country by country basis
• multidomestic industry example: Coca Cola offering various brands worldwide
• global industries: competition takes place on a regional or worldwide basis
• in global industries, customer needs vary little from country to country
• the British publisher Bloomsbury translated each volume of Harry Potter into the local language in every country where the book had been sold
• McDonalds varies its menu to suit differing conditions in different countries
• DuPont sells essentially the same chemicals around the world
• Subaru markets very similar cars in most of the countries where it does business
• Kodak competes with the same rivals - Fuji and Agfa-Gevaert - around the world