Media R093

• Asset


  Image, Graphic, Video or sound that needs to be sourced from a third party or created when making a media product.
• Client Brief


  A written document or verbal explanation that gives ideas and requirements for a project. The project is worked on by a creative and technical team, who will create the product.
• Copyright


  A law that allows the creator to get exclusive rights for their product. It then needs permission for use.

  
• Distribution


  The promotion and delivery of media products to their audiences, both digitally and in physical form.
• Constraint


  A limiting factor placed on a project or creative team, that affects the quality and style of the media product that can be made
• Contingencies


  Plans made for a possible situation or event that may happen
• Defamation


  A spoken or written statement that is false and hurts someone's reputation or allows them to be ridiculed or shunned by society
• Demographic


  A particular section of the population
• Design


  The drafting and refining of ideas for a product
• Frame rate


  The number of Images or frames shown per second in a video product
• Target audience


  A group of people at which a product is aimed; broken down into categories such as age, gender, ethnicity, lifestyle and geographic location
• Technical codes


  The way in which equipment such as lighting and cameras is used to create a narrative in a media product
• Technological convergence


  Where previously unrelated media technologies come together on the same device/platform
• Timescale


  The length of time available to complete a project, task or activity
• Typography


  The process of designing of fonts and ensuring they are easy to read
• Written codes


  Can be both text and dialogue
• Lossy


  An image that will lose some of its original quality when it is reduced
• Mind map


  A diagram used to organise information in a visual way. A central idea is placed in the middle, key ideas arranged around this and the associated points for each idea arranged around them
• Mood board


  A physical or digital collage which visually represents a certain style, look or tone for a media product using images, text, colours, fonts, materials and textures
• Permission


  The content creator allowing somebody else to use their assets
• Pixel


  A tiny square information/data that makes up a digital image
• Pixel dimensions


  The vertical and horizontal unit measurements of an image, usually in Inches or centimetres
• Post-production


  Any work done or changes made to a media product after filming or recording has taken place
• Pre-production


  The phase where ideas are developed, and media products are planned
• Production


  The phase at which media products are created, assembled and finalised
• Prototype


  A practice model of a product on which the final product can be based which is used to test and improve the concept
• Qualitative


  Research based on the quality of data received, rather than the quantity
• Quantitative


  Data that is based on numbers and the quantity of responses
• Segmentation


  A way of breaking down an audience into manageable groups
• Shooting script


  A version of the script that is used in production. It contains camera shots and angles, scene numbers, revisions and amendments and is used by the cast and crew during the production stage
• Symbolic codes


  Allow the audience to make cultural and real-life connections to the media product. These are based on the meanings created by the choices a designer or director has made
• Lossless


  An image that does not lose any quality at all when reduced
• Purposes of text

  • Advertise
  • Educate
  • Entertain
  • Inform
  • Influence
• Advertise


  To advertise a physical product, service, organisation or idea
• Educate


  To teach or provide instructions for someone to learn something
• Entertain


  To provoke an emotional response, for enjoyment or to provide escapism from daily life
• Inform


  To give brief instructions or information without going into depth
• Influence


  To have a persuasive effect on an audience to make a choice, or to change their view
• Style


  When colours, themes and forms of media are combined to produce a look or feel
• Content


  The information, experiences, emotions or ideas used to get a message across to the audience