Persuasive Communication Therapy

• Persuasive Communication Theory: persuading an individual to change or alter their belief

  Depends on:

  1. the persuader
  2. the message
  3. the recipients
  4. the situation
• The Persuader: needs to be one who's perceived to be significant + have a high status e.g. climbing instructor
• The Message: needs to be presented in a way that makes the recipient want to change an attitude, e.g. 'rock face can be climbed, this is th best route, take it slowly'
• The Recipient: attitude is more easily changed if the recipient really wishes to be changed, e.g. the students understands the task
• The Situation: easier to change if there are other persuaders present, e.g. other students have already climbed the rock face + are actively encouraging