Lesson 3

• Principle of Clarity - the idea or message to be communicated should be clearly spelt out. It should be worded in such a way that the receiver understand the same thing which the sender wants to convey. There should be now ambiguity in the message. It should be kept in mind that the words do not speak themselves, but the speaker gives them the meaning.
• Principle of Attention - in order to make communication effective, the receiver's attention should be drawn towards message. People are different and behavior, attention, emotion and etc. So, they may respond differently to the message.
• Principle of Feedback - it is very important to make the communication effective. There should be a feedback information from the recipient to know whether he or she has understand the message in the same sense in which the sender has meant it.
• Principle of Informality - formal communication is generally used for transmitting messages and other information. Sometimes formal communication may not achieve the desired results. Informal communication may prove effective in such situations. Managements should use informal communication for assessing the reaction with employees towards various policies. Senior management may informally convey certain decisions to the employees for getting their feedback. So, this principle states that informal communication is as important as formal communication.
• Principle of Consistency - this principle states that communication should always be consistent with the policies, plans, programs and objectives of the organization and not in conflict with them. If the messages and communications are in conflict with the policies and programs, then there will be confusion in the minds of subordinates and they may not implement them properly.
• Principle of Timeliness - this principle states that communication should be done at proper time so that it helps in implementing plans. Any delay in communication may not serve any purpose rather discussions become of historical importance only.
• Principle of Adequacy - the information communicated should be adequate and complete and all respect. Inadequate information may delay action and create confusion. Inadequate information also effects efficiency of the receiver. So, adequate information is essential for taking proper decisions and making action plans.
• Ethical Communication


  • Seek to elicit the best in communications and interactions with other group members
  • Listen when others speak
  • Speak non-judgementally
  • Speak from your own experience and respective, expressing your own thoughts, needs and feelings
  • Seek to understand others (rather than to be "right" or "more ethical than thou")
  • Avoid speaking for others
  • Manage your own personal boundaries: share only what you are comfortable sharing
  • Respect the personal boundaries of others
  • Avoid interrupting and side conversations
  • Make sure that everyone has the time to speak, that all members have relatively equal "airtime" if they want