Lesson 4

• Globalization - is the process of interaction and integration among nations, individuals, ethnicities, races, institutions: governments of various nations, exchanging of goods and services with one another.
• Globalization - is not a new process or concept.
• The following are some of said cultural barriers (Caroy et al., 2018): 1. Cultural Relativism 2. Lack of knowledge of other's culture 3. Discrimination and Harassment 4. Language Differences
• Krizan (2014) suggest these strategies to become an effective global communicator; 1. Review communication principles.

  2. Analyze the message received.

  3. Be open to an accepting of others cultures.

  4. Learn about cultures and apply what is learned.

  5. Consider language needs.
• Intercultural Communication - refers to interaction with people from diverse cultures (Jandt, 1998).
• Forms of Intercultural Communication 1. Interracial Communication - communicating with people from different races. 2. Interethnic Communication - interacting with people of different ethnic origins. 3. International Communication - communicating between representatives from different nations. 4. Intracultural Communication - interacting with members of the same racial or ethnic group.
• High-Context Communication - is a tradition-linked communication system which adheres strongly to being indirect. High context cultures (Mediterranean, Slav, Central European, Latin American, African, Arab, Asian, American Indian) leave much of the message unspecified, to be understood through context, nonverbal cues, and between-the-lines interpretation of what is actually said.
• Low-Context Communication - is a system that works on straightforward communication. Low-context cultures (mostly germanic and english-speaking countries) expect messages to be explicit and specific.