Involving simple "elementary" processes that occur right at the beginning of a sensory system, as when light stimulates receptors in the eye
Perception
Identified with complex processes that involve memory and higher-order mechanisms such as interpretation and activity in the brain
Both the biological and psychological levels of analysis, a distinction is often made between sensation and perception
Biological level
Sensory processes involve the sense organs and the neural pathways that emanate from them, which are concerned with the initial stages of acquiring stimulus information
Perceptual processes involves higher levels of the Cortex, which are known to be more related to meaning
Psychological level
Sensations are fundamental, raw experiences associated with stimuli
Perception involves the integration and meaningful interpretation of these raw sensory experiences
Sensory systems
They provide important information about the surroundings
They are used to successfully navigate and interact with the environment to find nourishment, seek shelter, maintain social relationships, and avoid potentially dangerous situations
Sensory receptors
Specialized neurons that respond to specific types of stimuli. When sensory information is detected by a sensory receptor, sensation has occurred
Absolute threshold
The minimum amount of stimulus energy that must be present for the stimulus to be detected 50% of the time
Measuring absolute thresholds
1. Signal detection - Presenting stimuli of varying intensities to a research participant to determine the level at which they can reliably detect stimulation
2. Method of limits - Presenting increasingly louder/dimmer stimuli to determine the point at which the participant begins to detect the stimulus
Every individual has different thresholds
Subliminal messages
Messages presented below the threshold for conscious awareness that are received but not consciously perceived
Just noticeable difference (JND) or difference threshold
The minimum difference in stimuli required to detect a difference between them
Other sensory systems
Vestibular sense (spatial orientation and balance)
Proprioception (position of bones, joints, and muscles)
Kinesthesia (limb movement)
Somatosensation (touch)
Nociception (pain)
Thermoception (temperature)
Sensory transduction
The conversion of sensory stimulus energy to action potential or neural activity
Sensory processes
1. Reception - Activation of sensory receptors by stimuli
2. Transduction - Transformation of physical energy into neural impulses
Distal stimulus
The stimulus "out there" in the environment, as opposed to the proximal stimulus which is the image on the retina
Visual transduction
Transformation of light energy into electrical energy by visual pigments in the retina
Neural processing
The changes in neural signals as they are transmitted through the nervous system
Sound waves
Amplitude (loudness)
Frequency (pitch)
Complexity (timbre)
Perception
The psychological process of making sense of sensory information from the environment
Perceptual set
A tendency to view things only in a certain way, influenced by factors like past experiences, expectations, motivations, beliefs, emotions, and culture
Schema
A collection of basic knowledge about a concept or entity that serves as a guide to perception, interpretation, imagination, or problem solving
Perception process
1. Selecting information and sensory selection - Focusing attention on certain incoming sensory information
2. Organizing information - Sorting and categorizing perceived information based on innate and learned cognitive patterns
3. Interpreting information - Assigning meaning to experiences using mental structures called schemata
Factors influencing sensory selection
Need
Interest
Expectations
Physiological limitations
Not all sensations result in perception, as we often don't perceive stimuli that remain relatively constant over prolonged periods
Perception
The process of taking the stimuli and putting it into some pattern we can recognize. Process of grouping and segregation.
Gestalt Psychology
Addresses how we translate external stimuli into mental images or how we process blending external stimuli with internal processes
Interpreting information
The third part of the perception process, in which we assign meaning to our experiences using mental structures known as schemata
Schemata
Databases of stored, related information that we use to interpret new experiences
Sensory adaptation
We often don't perceive stimuli that remain relatively constant over prolonged periods of time
Attention
Plays a significant role in determining what is sensed versus what is perceived
Inattentional blindness
The failure to notice a fully visible, but unexpected, object or event when attention is devoted to something else
Inattentional deafness
The auditory analog of inattentional blindness. People fail to notice an unexpected sound or voice when attention is devoted to other aspects of a scene
Dichotic listening
A task in which different audio streams are presented to each ear. Typically, people are asked to monitor one stream while ignoring the other
Selective listening
A method for studying selective attention in which people focus attention on one auditory stream of information while deliberately ignoring other auditory information
Motivation
Can affect perception by shifting our ability to discriminate between a true sensory stimulus and background noise
Signal detection theory
The ability to identify a stimulus when it is embedded in a distracting background
Our perceptions can be affected by our beliefs, values, prejudices, expectations, and life experiences
The shared experiences of people within a given cultural context can have pronounced effects on perception
Perceptual differences were consistent with differences in the types of environmental features experienced on a regular basis by people in a given cultural context