Consumer is aware of the product, but lacks information
Interest
Consumer seeks Information about new products
Evaluation
Consumer considers trying new product
Trial
Consumer tries new product on a small scale
Adoption
Consumer decides to make regular use of product
Individualism
Emphasizes the importance of personal goals, achievements, and independence
Syncretic decision
Occurs when both the husband and wife jointly make a purchase. This means that both partners are involved in the decision-making process and have equal influence in determining which product to buy
Preferred lifestyle
The lifestyle the person wishes to have, indicating their personal preferences and aspirations
Time available for a purchase decision
The concept of time as a situational influence. This means that the amount of time a consumer has to make a decision about a purchase can greatly impact their decision-making process
Social influence
Refers to the impact that others have on our thoughts, feelings, and behaviors
