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• Awareness


  Consumer is aware of the product, but lacks information
• Interest


  Consumer seeks Information about new products
• Evaluation


  Consumer considers trying new product
• Trial


  Consumer tries new product on a small scale
• Adoption


  Consumer decides to make regular use of product
• Individualism


  Emphasizes the importance of personal goals, achievements, and independence
• Syncretic decision


  Occurs when both the husband and wife jointly make a purchase. This means that both partners are involved in the decision-making process and have equal influence in determining which product to buy
• Preferred lifestyle


  The lifestyle the person wishes to have, indicating their personal preferences and aspirations
• Time available for a purchase decision

  The concept of time as a situational influence. This means that the amount of time a consumer has to make a decision about a purchase can greatly impact their decision-making process
• Social influence


  Refers to the impact that others have on our thoughts, feelings, and behaviors