A pattern or a conceptualizedidea that provides a continuinginfluence for a longerperiodoftime due to its increasing and sustained effect on people
Fads
A temporaryevent because the popularity of the product or situation tends to fadeawayeasily for a short period of time
ElementsofTrend
Longer staying power
Cultural basis
Acceptance
Transitory change
Fads have a shorterstayingpower in the market
Examples
Trend: Taho
Fad: Pearl shake
General characteristic of fads: Involves lessernumber of people and has a shorterduration of time. They are shorter in duration of popularity even compared with fashions.