Megatrends and Critical Thinking

• Trends

  A pattern or a conceptualized idea that provides a continuing influence for a longer period of time due to its increasing and sustained effect on people
• Fads

  A temporary event because the popularity of the product or situation tends to fade away easily for a short period of time
• Elements of Trend


  • Longer staying power
  • Cultural basis
  • Acceptance
  • Transitory change
• Fads have a shorter staying power in the market
• Examples

  • Trend: Taho

  Fad: Pearl shake
• General characteristic of fads: Involves lesser number of people and has a shorter duration of time. They are shorter in duration of popularity even compared with fashions.
• Characteristics of Fads

  • Particular Participants
  • Trivial
  • Short life expectancy
  • Easily Out Modeled
  • Revived from a style that existed from subgroups