Megatrends and Critical Thinking

Subdecks (3)

Cards (41)

  • Trends
    A pattern or a conceptualized idea that provides a continuing influence for a longer period of time due to its increasing and sustained effect on people
  • Fads
    A temporary event because the popularity of the product or situation tends to fade away easily for a short period of time
  • Elements of Trend
    • Longer staying power
    • Cultural basis
    • Acceptance
    • Transitory change
  • Fads have a shorter staying power in the market
  • Examples
    • Trend: Taho
    Fad: Pearl shake
  • General characteristic of fads: Involves lesser number of people and has a shorter duration of time. They are shorter in duration of popularity even compared with fashions.
  • Characteristics of Fads
    • Particular Participants
    • Trivial
    • Short life expectancy
    • Easily Out Modeled
    • Revived from a style that existed from subgroups