food trend

Cards (15)

  • immersive marketing
    technique that involves seamlessly integrating advertising into a complete experience for the consumer.
    The aim is to create an emotional relationship between the consumer and a particular
    brand.
  • infiltration of social media
    Marketers are constantly advertising new food and drink promotions via Facebook, YouTube, Instagram, Twitter
    and other popular digital platforms. They also regularly tempt young people with a variety of competitions, either
    offering free products or prize money.
  • collection of personal data
    Their patterns
    of behaviour can be analysed and more targeted and personalised marketing techniques can be used.
    Via sophisticated tracking techniques, they have the ability to offer enticing
    marketing offers, aiming to take advantage
  • celebrity endorsement
    eg, Taylor Swift (Diet Coke), they are more likely to consume such foods.
  • product placement
    an advertising technique used by food and drink companies to subtly promote their products through
    appearances in television, film or other media. It is often seen as a beneficial way to promote a product without interrupting
    the viewer, the way traditional advertising does
  • marketing by social influence/blogger
    Social influencers are not necessarily just celebrities, but are also people who are influential in the online world,
    particularly on Instagram and Twitter. They attract large numbers of followers because people are turning to
    them as a ‘trusted’ source of information.
  • clean eating
    Companies respond by offering healthier product options, capitalizing on consumers' growing interest in healthy eating, who are increasingly willing to pay more for these choices.
    For instance, McDonald's is exploring ways to make fries that retain taste while reducing fat content.
    The trend of "clean eating" has sustained popularity on social media platforms like Instagram, Twitter, and Facebook, where users share visually appealing images of perfectly presented food.
  • impact of clean eating
    While "clean eating" is often linked to significant health benefits for young people, such as weight loss and reduced risk of type 2 diabetes and certain cancers, it can also lead to negative consequences.
    orthorexia, where individuals become fixated on consuming only "healthy" foods and may eliminate entire food groups, leading to unsustainable and unhealthy dietary habits.
  • food jingle
    Jingles help people remember your product or brand. They use repetition and catchy phrases to stick in your head.
    Jingles and commercials are used by companies to get the message to you no matter where you are (radio, TV, internet,
    billboards etc)
  • enablers and eating - social factor
    Family: Families can help by promoting fruits and veggies, but they might also prefer unhealthy processed foods.
    Friends: Peers become more influential as young people gain independence. They may push for thinness or unhealthy eating habits like skipping meals or avoiding certain foods. Fast food may also be common among friends, influencing youth choices.
  • socioeconomic status - income
    Cost can be a major enabler or barrier to healthy food consumption. Low-income groups, who find it difficult to achieve a
    balanced healthy diet, are often referred to as experiencing food insecurity.
    Energy-dense processed foods -
    are often less expensive than nutritious fresh food, and therefore can become the food of
    choice for those on low incomes.
    Transportation -
    as they are less likely to travel long distances for healthy foods, and become reliant on the foods around them. Often lower socioeconomic areas have a large selection of take-away and fast food.
  • socioeconomic status - education and occupation
    Education: People with higher education levels tend to eat more fruits and vegetables and lead healthier lifestyles overall. Education raises awareness about healthy behaviors, like balanced eating, leading to better adoption of these habits.
    Occupation: Young people's jobs and work conditions can affect their eating habits. Work schedules can impact the time available for meal planning and grocery shopping, influencing food choices.
  • cultural factor
    Religion: Influences food choices; for example, Hindus avoid beef due to sacred beliefs.
    Ethnicity: Cultural background shapes food preferences; for instance, African and Afro-Caribbean diets feature meats, rice, and wheat, while Eastern diets include herbs, spices, and vegetables.
  • cultural factor - gender
    Men typically consume fewer high-fiber and low-fat foods but more soft drinks compared to women. Research shows that men encounter barriers to eating fruits and vegetables, such as time constraints, cost, limited cooking skills, and a lack of understanding of recommended serving sizes.
  • political factor
    Food policies have a large impact on many
    parts of the food industry in Australia. Factors
    such as the cost of food can have potential
    influences on food selection.
    Food laws and trade arrangements also affect
    the availability of food within a country.