food trend

• immersive marketing

  technique that involves seamlessly integrating advertising into a complete experience for the consumer.

  The aim is to create an emotional relationship between the consumer and a particular

  brand.
• infiltration of social media

  Marketers are constantly advertising new food and drink promotions via Facebook, YouTube, Instagram, Twitter

  and other popular digital platforms. They also regularly tempt young people with a variety of competitions, either

  offering free products or prize money.
• collection of personal data

  Their patterns

  of behaviour can be analysed and more targeted and personalised marketing techniques can be used.

  Via sophisticated tracking techniques, they have the ability to offer enticing

  marketing offers, aiming to take advantage
• celebrity endorsement

  eg, Taylor Swift (Diet Coke), they are more likely to consume such foods.
• product placement

  an advertising technique used by food and drink companies to subtly promote their products through

  appearances in television, film or other media. It is often seen as a beneficial way to promote a product without interrupting

  the viewer, the way traditional advertising does
• marketing by social influence/blogger

  Social influencers are not necessarily just celebrities, but are also people who are influential in the online world,

  particularly on Instagram and Twitter. They attract large numbers of followers because people are turning to

  them as a ‘trusted’ source of information.
• clean eating

  Companies respond by offering healthier product options, capitalizing on consumers' growing interest in healthy eating, who are increasingly willing to pay more for these choices.

  For instance, McDonald's is exploring ways to make fries that retain taste while reducing fat content.

  The trend of "clean eating" has sustained popularity on social media platforms like Instagram, Twitter, and Facebook, where users share visually appealing images of perfectly presented food.
• impact of clean eating

  While "clean eating" is often linked to significant health benefits for young people, such as weight loss and reduced risk of type 2 diabetes and certain cancers, it can also lead to negative consequences.

  orthorexia, where individuals become fixated on consuming only "healthy" foods and may eliminate entire food groups, leading to unsustainable and unhealthy dietary habits.
• food jingle

  Jingles help people remember your product or brand. They use repetition and catchy phrases to stick in your head.

  Jingles and commercials are used by companies to get the message to you no matter where you are (radio, TV, internet,

  billboards etc)
• enablers and eating - social factor

  Family: Families can help by promoting fruits and veggies, but they might also prefer unhealthy processed foods.

  Friends: Peers become more influential as young people gain independence. They may push for thinness or unhealthy eating habits like skipping meals or avoiding certain foods. Fast food may also be common among friends, influencing youth choices.
• socioeconomic status - income

  Cost can be a major enabler or barrier to healthy food consumption. Low-income groups, who find it difficult to achieve a

  balanced healthy diet, are often referred to as experiencing food insecurity.

  Energy-dense processed foods -

  are often less expensive than nutritious fresh food, and therefore can become the food of

  choice for those on low incomes.

  Transportation -

  as they are less likely to travel long distances for healthy foods, and become reliant on the foods around them. Often lower socioeconomic areas have a large selection of take-away and fast food.
• socioeconomic status - education and occupation

  Education: People with higher education levels tend to eat more fruits and vegetables and lead healthier lifestyles overall. Education raises awareness about healthy behaviors, like balanced eating, leading to better adoption of these habits.

  Occupation: Young people's jobs and work conditions can affect their eating habits. Work schedules can impact the time available for meal planning and grocery shopping, influencing food choices.
• cultural factor

  Religion: Influences food choices; for example, Hindus avoid beef due to sacred beliefs.

  Ethnicity: Cultural background shapes food preferences; for instance, African and Afro-Caribbean diets feature meats, rice, and wheat, while Eastern diets include herbs, spices, and vegetables.
• cultural factor - gender

  Men typically consume fewer high-fiber and low-fat foods but more soft drinks compared to women. Research shows that men encounter barriers to eating fruits and vegetables, such as time constraints, cost, limited cooking skills, and a lack of understanding of recommended serving sizes.
• political factor

  Food policies have a large impact on many

  parts of the food industry in Australia. Factors

  such as the cost of food can have potential

  influences on food selection.

  Food laws and trade arrangements also affect

  the availability of food within a country.