MEDIALIT last quarter

• Motion Media

  Visual media that gives the appearance of movement, combining graphics, footage, videos with audio, text and/or interactive content to create multimedia
• Creating motion in motion media

  1. Each picture is a frame

  2. Motion is created by rendering or showing several frames per second

  3. 24 frames or more per second makes for smooth animation
• Storyboard

  A set of components changing in time to create a story or a message
• Forms of Motion Media

  • Informal - created by individuals often for personal use
  • Formal - created by professionals who follow industry standards
• Formal production of animations

  1. Writing the story

  2. Script is written and dialogue is recorded

  3. Animators sketch major scenes, inbetweeners fill in the gaps

  4. Background music and details are added

  5. Drawings are rendered
• Videos are produced (scenes are acted out and shot), all clips are edited (Final product)
• Types of Motion Media according to format

  • Animation - Animated GIFs, Flash, Shockwave, Dynamic HTML
  • Video formats/codecs - MP4, DivX, MPG, 3GP, AVI, MKV, Quicktime, etc.
• Types of Motion Media according to purpose

  • Education
  • Entertainment
  • Advertising
• Types of Motion Media according to source

  • Personal
  • Social Media
  • Media Companies
• Types of Motion Media according to audience

  • Private/Public
  • General/Directed
• Advantages of Motion Media

  • It captures motion in a manner that can be viewed repeatedly
  • It can show processes in detail and in sequence
  • It enables learning with emotions
  • It can cut across different cultures and groups
  • It allows scenes, history, events and phenomenon to be recreated
• Limitations of Motion Media

  • Viewer cannot always interrupt the presentation
  • It is often more costly than other forms of visual media
  • Other data may be presented best using still images
  • It is subject to misinterpretation
• Elements of Motion Media

  • Speed
  • Direction
  • Timing
  • Transition
  • Sound and Color
  • Blurring
• People who make Motion Information

  • Actor
  • Director
  • Scriptwriter
  • Makeup Artist
  • Production Design Team
  • Music and Audio Team
• Types of Motion Information

  • Comedy/Humor
  • Drama
  • Suspense
  • Horror
  • Romance or Love Story
  • Science Fiction or Fantasy
  • Historical
  • Inspirational
  • Religious or Spiritual
  • Action
  • Documentary
  • Animation
  • Musical
  • Adventure
• Evaluating and Rating Motion Information


  • Best Picture
  • Best Cinematography
  • Best Screenplay
  • Best Musical Score
  • Best Visual Effects
• Basic Camera Movements


  • Pan Shot
  • Tilt Shot
  • Tracking Shot
  • Zoom
• Points of View

  • Establishing Shot
  • Point-of-View Shot
  • Over-the-Shoulder Shot
  • Reaction Shot
  • Insert Shot/Cut Away Shot
  • Reverse-Angle Shot
  • Hand-held Camera Shot
• A static shot is when the camera remains stationary throughout the entire take.
• Camera movement can also affect the mood, tone, and pace of a scene.
• The camera operator must be aware of the actors' movements to ensure they are not cut off or out of frame.
• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Text


  Any 'human-readable sequence of characters' that can form intelligible words
• Types of text


  • Hypertext
  • Plaintext or unformatted text
  • Formatted text
• Hypertext


  Serves to link different electronic documents and enable users to jump from one to other in a nonlinear way
• Plaintext or unformatted text


  Fixed sized characters having essentially the same type of appearance
• Formatted text


  Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
• Typeface


  Also called font, font type, or font style. Refers to the representation or style of a text in the digital format, usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.
• Types of typefaces


  • Serif
  • Sans serif
  • Script
  • Decorative
  • Monospace
• Visual information and media


  Things we see such as photography, graphic arts, models and displays
• Common file formats


  • TXT (text)
  • DOC (document)
  • RTF (Rich Text Format)
  • PDF (Portable Document Format)
  • PS (PostScript)
• Visual media


  • Created by painters, photographers, graphic artists or designers and sculptors
• Design principles and elements


  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Purposes of visual media


  • Gain attention
  • Facilitate retention
  • Create meaning

  
• Emphasis


  Importance or value given to a part of the text-based content
• Common visual media file types include JPEG, PNG, GIF, SVG, TIFF, BMP
• Appropriateness


  How fitting or suitable the text is used for a specific audience, purpose or event
• Ansel Adams: 'When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.'
• Proximity


  How near or how far the text elements from each other
• Visual design elements


  The building blocks of visual design including line, shape, value, texture, color, and form