elkingtons

    Cards (6)

    • elkington's triple bottom line (TBL)
      *idea that a business objectives/strategy should be more than just the 'bottom line' - profit
    • elkington suggested that company measuring performance in all 3 areas was measuring
      full costs of activities
    • profit (economic performance)

      *focus on financial measurements
      *ROCE, gearing and shareholder returns
    • people (social performance)

      *focus on stakeholders through employee welfare, customer satisfaction, supply chain management
    • planet (environmental performance)

      *measuring impact that organisation has on the environment and taking steps to limit any negative impacts
    • overlap in circles is
      sustainability - ideal TBL balance
    See similar decks