Content analysis validity

• Face validity

  > The quickest most superficial way of assessing for validity

  > This involves an independent psychologist in the same field seeing if a coding category looks like it is measuring what it claims to measure at first sight

  > If they say yes the content analysis is valid
• Concurrent validity

  > A way of assessing validity by comparing the results of a new content analysis with the results from another similar pre-existing content analysis which has already been established for its validity

  > If the results are similar we can assume the test is valid

  > The correlation of two sets of coding recordings gained from appropriate stats test should exceed +0.8