Miller's famous 1956 publication reviewing STM research - "The Magical Number Seven" - concluded that adult STM capacity averages around 7 (plus or minus two) items
Capacity can be increased through 'chunking' - converting a string of items into a number of larger, more memorable 'chunks' (e.g. number 343565787 to 343 565 787), thus increasing capacity to an average of 7 'chunks'