The format or 'type' of information which is stored in each memory store
Coding in memory
Acoustic in short-term memory
Semantic in long-term memory
Capacity
The volume of information/data which can be kept in any memory store at any one time
Capacity of STM
Thought to be 7 +/- 2 items (Miller)
Capacity of LTM
Unlimited
Duration
The amount of time that information can be stored in each memory store
Duration of STM
18-30 seconds (Petersen et al)
Duration of LTM
Unlimited (Bahrick et al)
A key issue with historical psychological research, particularly concerning Jacobs, is the lack of standardisation and appreciation of scientific methods
The current laboratory experiment methodology produces highly reliable and valid data through controlling and so removing the effects of extraneous and confounding variables
Bahrick et al's 1975 study has high ecological validity because it uses meaningful stimuli and a methodology which is high in mundane realism
The Petersen et al and Miller et al studies have low mundane realism, thus producing findings with little ecological validity
More recent research has suggested that Miller may have over-exaggerated the capacity of STM, and that the capacity is more similar to 4 chunks as opposed to the original 5-9 limit
Multi-Store Memory Model (MSM)
Represents how memory is stored, transferred between the different stores, retrieved and forgotten
Stores in the MSM
Sensory register
Short-term memory
Long-term memory
Sensory register
Contains one sub-store for each of the 5 senses
Has a huge capacity
Has a duration of less than half a second
Short-term memory (STM)
Acoustically encoded
Capacity of 7+/- 2 items
Duration of 18-30 seconds
Maintenance rehearsal allows information to pass into LTM
Long-term memory (LTM)
Semantically encoded
Unlimited capacity
Very long duration (over 46 years)
The MSM does not represent different types of LTM (procedural, semantic, episodic) or that some types of LTM can be retrieved unconsciously
The MSM suggests that the amount of maintenance rehearsal determines the likelihood that information will pass into LTM, whereas Craik and Watkins suggest that the type of rehearsal is more important
Multi-Store Memory Model
Acknowledges qualitative differences between STM and LTM
Incorrectly represents STM as a single, unitary store
Episodic memory
Memories which have personal meaning, alongside details of when, how, who and where the events occurred
Semantic memory
Memories of the world and associated knowledge
Procedural memory
Memories of learned skills
Episodic and semantic memories must be recalled consciously, whereas procedural memories are recalled unconsciously
Petersen et al. demonstrated that semantic memories were recalled from the left prefrontal cortex, whilst episodic memories were recalled from the rightprefrontalcortex
Belleville et al notes that mild cognitive impairments most commonly affect episodic memories
Cohen and Squire drew a distinction between declarative (conscious recall) and non-declarative (unconscious recall) memories, which is different to Tulving's classification
The cases of HM and Clive Wearing show how one type of LTM may be impaired (episodic) while other types (procedural, semantic) remain unaffected
Working Memory Model (WMM)
Suggests that STM is made up of the central executive, the phonological loop, the visuo-spatial sketchpad and the episodic buffer
Central executive
An 'attentional process' with a very limited processing capacity, whose role is to allocate tasks to the 3 slave systems
Phonological loop
Processes auditory information and allows for maintenance rehearsal
Visuo-spatial sketchpad
Combines visual and spatial information, capacity around 4-5 chunks
Episodic buffer
Integrates all types of data processed by the other stores and links STM to LTM
The central executive has not been precisely defined, which draws doubts about the accuracy of the WMM's depiction of working memory
Shallice and Warrington's study of KF supports the WMM by showing separate components for auditory and visual STM
Dual-task performance studies support the WMM's idea of the central executive having a limited processing capacity
Neuroscanning evidence supports the role of the central executive in allocating tasks and having a limited capacity
Interference
Occurs when the recall of one memory blocks the recall of another, causing forgetting or distorted perceptions
Retroactive interference
New memories block the recollection of old memories